Marketing Coordinator

Birra Fragrances Llp; Mumbai City; On-site; INR 900,000 - 1,350,000; Full time

Job summary

Birra Fragrances Llp in Mumbai is seeking a marketing professional to coordinate and execute campaigns across online, retail, and wholesale channels. You will plan perfume launches, festive campaigns, and promotions while ensuring the brand’s premium image and identity across shoots and content.

You will also drive digital marketing, manage social calendars, collaborate with agencies, monitor performance, and support retailer networks with POS materials and merchandising.

Responsibilities

• Coordinate and execute marketing campaigns across online, retail, and wholesale channels.
• Assist in planning and executing new perfume launches, festive campaigns, and promotional activities.
• Ensure all brand communications maintain Birra Fragrances' premium image and identity.
• Coordinate photo shoots, video shoots, and content creation.
• Coordinate with digital marketing agencies for Meta, Google, and other paid campaigns.
• Manage the social media content calendar and coordinate daily posting.
• Monitor campaign performance and prepare weekly/monthly reports.
• Coordinate website banners, product uploads, and promotional creatives.
• Coordinate branding requirements for Birra retail outlets.
• Develop and distribute POS materials including standees, posters, danglers, brochures, and gift packaging.
• Support retail teams with promotional campaigns and visual merchandising.
• Coordinate marketing support for distributors and super stockists.
• Plan and coordinate launches for new fragrances and collections.
• Work with packaging, design, and production teams to ensure timely launch readiness.
• Coordinate product photography, videos, and marketing collateral.
• Identify and coordinate influencer collaborations.
• Manage gifting campaigns and PR sample dispatches.
• Maintain influencer and media databases.
• Track campaign performance and ROI.
• Coordinate with printers, designers, photographers, event agencies, and production vendors.
• Obtain quotations, prepare purchase requests, and monitor budgets.
• Ensure timely delivery of marketing materials.
• Monitor competitor launches, pricing, promotions, and consumer trends.
• Provide recommendations to strengthen Birra's market positioning.

Job description

Job description:

Key Responsibilities

Brand & Campaign Management

• Coordinate and execute marketing campaigns across online, retail, and wholesale channels.
• Assist in planning and executing new perfume launches, festive campaigns, and promotional activities.
• Ensure all brand communications maintain Birra Fragrances' premium image and identity.
• Coordinate photo shoots, video shoots, and content creation.

Digital Marketing

• Coordinate with digital marketing agencies for Meta, Google, and other paid campaigns.
• Manage the social media content calendar and coordinate daily posting.
• Monitor campaign performance and prepare weekly/monthly reports.
• Coordinate website banners, product uploads, and promotional creatives.

Retail & Trade Marketing

• Coordinate branding requirements for Birra retail outlets.
• Develop and distribute POS materials including standees, posters, danglers, brochures, and gift packaging.
• Support retail teams with promotional campaigns and visual merchandising.
• Coordinate marketing support for distributors and super stockists.

Product Launches

• Plan and coordinate launches for new fragrances and collections.
• Work with packaging, design, and production teams to ensure timely launch readiness.
• Coordinate product photography, videos, and marketing collateral.

Influencer & PR Coordination

• Identify and coordinate influencer collaborations.
• Manage gifting campaigns and PR sample dispatches.
• Maintain influencer and media databases.
• Track campaign performance and ROI.

Vendor Coordination

• Coordinate with printers, designers, photographers, event agencies, and production vendors.
• Obtain quotations, prepare purchase requests, and monitor budgets.
• Ensure timely delivery of marketing materials.

Market Research

• Monitor competitor launches, pricing, promotions, and consumer trends.
• Provide recommendations to strengthen Birra's market positioning.