Deputy Manager - Marketing (Brand Solutions)

Croma; Mumbai; On-site; INR 1,000,000 - 1,600,000; Full time

Job summary

Croma is seeking a Brand Partnership & Revenue owner to lead partnerships for the home category, build strong ties with trade marketing, e-commerce, and store teams, and secure co-branded investments.

You will coordinate campaigns, align with marketing calendars, monitor ROI, and provide insights through MIS reporting to strengthen future investments across regions. This role requires influencing skills and cross-functional collaboration across buyers, merchandising, and operations.

Qualifications

• Experience in brand partnerships or marketing campaigns.
• Strong negotiation and influencing skills.
• Ability to coordinate cross-functional teams.

Responsibilities

• Build and scale strategic partnerships with brands to drive co-marketing investments that enhance footfalls, digital traffic, consideration and conversions.
• Lead partnerships for the home category, developing relationships with trade marketing, e-commerce, and sales teams of partner brands.
• Identify and pitch compelling, insight-led marketing plans to brand partners across regions and channels.
• Coordinate with internal marketing teams to ensure timely rollout of campaigns, including planning, asset readiness, and scheduling.
• Own MIS and reporting cadence, including weekly and monthly performance reviews to improve ROI for Croma and partners.

Job description

• Build and scale strategic partnerships with brands to drive co-marketing investments that enhance footfalls, digital traffic, consideration and conversions.
• Leverage Croma's marketing calendar to unlock high-impact collaboration opportunities aligned with brand priorities

Brand Partnership & Revenue Ownership

• Lead partnerships for the home category, developing strong relationships with trade marketing, e-commerce, and sales teams of partner brands.
• Drive joint business planning and secure marketing funds for brand-led and co-branded initiatives

Strategic Planning & Persuasion

• Identify and pitch compelling, insight-led marketing plans to brand partners across regions and channels.
• Use strong influencing and negotiation skills to align stakeholders and secure incremental marketing investments

Campaign Execution & Optimization

• Coordinate with internal marketing teams to ensure timely rollout of campaigns, including planning, asset readiness, and scheduling.
• Monitor performance and drive continuous optimization to maximize ROI for both Croma and partner brands

Cross-Functional Collaboration

• Work closely with buyers, merchandising, and store operations teams to identify opportunities (new launches, in-store activations, events) and convert them into funded marketing programs with brand partners.

Performance Tracking & Analytics

• Own MIS and reporting cadence, including weekly and monthly performance reviews.
• Provide actionable insights to partners and internal teams to improve effectiveness and strengthen future investment cases.