Marketing Manager

Burgundy Hospitality; Mumbai; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Burgundy Hospitality seeks a dynamic Marketing Manager to lead marketing for Jacadi Paris, Ligne Roset and Provenance Gifts in Mumbai. You will shape brand strategy, elevate premium positioning and drive customer engagement across social media, CRM, content and events.

You will coordinate cross-brand campaigns, manage influencer collaborations, and ensure consistent visual identity while tailoring messages to distinct audiences.

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, Fashion Merchandising or a related field.
• 5+ years of experience in marketing, preferably within luxury, premium fashion, lifestyle, furniture, gifting or specialty retail brands.
• Strong understanding of brand positioning, premium customer experience, consumer behaviour and integrated marketing.
• Hands-on experience in social media planning and execution, content development and coordinating campaigns across digital platforms.
• Experience planning CRM campaigns through WhatsApp and email, including audience segmentation and campaign effectiveness tracking.
• Experience developing performance campaign content, including ad copy, creative briefs and digital assets, along with coordinating website banners and campaign pages.
• Strong project management, vendor coordination and execution skills, with the ability to manage multiple brand priorities and deadlines.
• Excellent written and verbal communication skills, with strong attention to detail and a keen eye for design, content and trends.
• Creative and commercially minded, with the ability to translate brand objectives into relevant and effective marketing initiatives.

Responsibilities

• Develop and execute integrated marketing plans for Jacadi Paris, Ligne Roset and Provenance Gifts.
• Coordinate social media calendar and execution across all three brands.
• Plan CRM initiatives including customer segmentation, calendars, WhatsApp and email campaigns.
• Conceptualise and plan events and in-store activations for Jacadi Paris.
• Create content for performance campaigns and website banners, aligned with brand identity.
• Ensure brand messaging and visual identity consistency across marketing touchpoints.
• Collaborate with business, retail, store operations, merchandising, e-commerce and partners.

Education

Bachelor’s degree in Marketing, Business, Communications, Fashion Merchandising or a related field

Job description

Role Overview

We are seeking a dynamic and creative Marketing Manager to lead marketing initiatives across Jacadi Paris, Ligne Roset and Provenance Gifts. The role will focus on building brand awareness, strengthening customer engagement and supporting business growth through brand strategy, social media, CRM, content, events and brand-led digital communication. The ideal candidate will have a strong understanding of premium and luxury brand positioning, consumer behaviour and the ability to tailor marketing initiatives to the distinct identity and

audience of each brand.

Role & responsibilities

• Brand & Marketing Strategy: Develop and execute integrated marketing plans for Jacadi Paris, Ligne Roset

and Provenance Gifts. Ensure campaigns, messaging and channel plans reflect each brands positioning,

commercial priorities and target audience.

• Social Media Management All Three Brands: Own the social media calendar and execution for Jacadi Paris,

Ligne Roset and Provenance Gifts. Plan and coordinate platform content, copy, creative assets, community

engagement and influencer/creator collaborations while maintaining each brands visual identity and tone of

voice.

• CRM & Customer Communication – Jacadi Paris and Ligne Roset: Plan and execute CRM initiatives for

Jacadi Paris and Ligne Roset, including customer segmentation, campaign calendars and targeted WhatsApp

and email communication. Develop relevant customer journeys to support engagement, retention, new

launches, promotions and store traffic, and review campaign effectiveness.

• Events & In-Store Activations – Jacadi Paris: Conceptualise, plan and execute events and in-store activations

for Jacadi Paris. Coordinate with internal teams, stores, vendors and relevant partners to deliver on-brand

experiences, support product launches and seasonal moments, and drive footfall and customer engagement.

• Performance Campaign & Website Content – Jacadi Paris: Develop content for Jacadi Paris's performance

marketing campaigns, including ad copy, creative briefs and campaign assets. Create and coordinate content

for website banners and campaign pages, ensuring all communication is accurate, timely and aligned with the

brand's identity. Work closely with the E-commerce team, which manages performance budgets, planning and

allocation.

• Brand Management & Visual Identity: Ensure consistency of brand messaging and visual identity across

marketing communications and customer touchpoints. Adhere to international brand guidelines while ensuring

appropriate local market relevance.

• Cross-Functional Collaboration: Work closely with business, retail, store operations, merchandising,

E-commerce and external partners to coordinate marketing execution and align activities with business

objectives, product launches and customer priorities.

• Public Relations & Partnerships: Build and maintain relevant relationships with media, influencers, creators,

event partners and other industry stakeholders to strengthen brand visibility and support marketing initiatives.

Preferred candidate profile

• Bachelor’s degree in Marketing, Business, Communications, Fashion Merchandising or a related field.

• 5+ years of experience in marketing, preferably within luxury, premium fashion, lifestyle, furniture, gifting or

specialty retail brands.

• Strong understanding of brand positioning, premium customer experience, consumer behaviour and integrated

marketing.

• Hands-on experience in social media planning and execution, content development and coordinating campaigns

across digital platforms.

• Experience planning CRM campaigns through WhatsApp and email, including audience segmentation and

campaign effectiveness tracking.

• Experience developing performance campaign content, including ad copy, creative briefs and digital assets,

along with coordinating website banners and campaign pages.

• Strong project management, vendor coordination and execution skills, with the ability to manage multiple brand

priorities and deadlines.

• Excellent written and verbal communication skills, with strong attention to detail and a keen eye for design,

content and trends.

• Creative and commercially minded, with the ability to translate brand objectives into relevant and effective

marketing initiatives.