Brand Marketing Manager

Senco Gold; Bengaluru; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Senco Gold is seeking a Brand Marketing Manager to lead brand building, consumer engagement, and retail marketing initiatives across online and offline channels. You will collaborate with cross-functional teams, agencies, and vendors to strengthen the brand, drive store campaigns, and forge strategic partnerships.

The role emphasizes data-driven decision making, storytelling, and creative execution. The ideal candidate brings strong analytical skills, stakeholder management, and a track record

Qualifications

• Bachelor's degree in Marketing, Business Administration, or a related field.
• 35 years of experience in Brand Management, Retail Marketing, Partnerships & Collaborations, Consumer Marketing.
• Strong analytical skills with the ability to interpret market trends, campaign performance, and sales data.
• Excellent communication, coordination, and project management capabilities.
• Creative mindset with strong attention to detail and brand consistency.

Responsibilities

• Brand Building & Marketing Communication: develop integrated brand communication strategies with agencies and ensure end-to-end campaign execution.
• Retail Marketing & Offline Business Support: plan and execute marketing activities for new store launches and in-store promotions.
• Partnerships & Collaborations: build, negotiate, and manage partnerships with banks, payment gateways, and promotional partners.
• Consumer, Category & Competition Insights: conduct consumer research, monitor trends, and analyze competitors for strategy.
• Cost Optimization & Vendor Management: drive cost efficiencies and budget utilization with vendors and agencies.

Skills

Brand Management

Retail Marketing

Partnerships & Collaborations

Consumer Marketing

Analytics

Communication

Project Management

Marketing Tools

Social Media

MS Office

Education

Bachelor's degree in Marketing or related field

Tools

Marketing tools

Social media management

Analytics tools

MS Office Suite

Job description

Job Description - Brand Marketing Manager

Key Objective of the Role

We are seeking a highly motivated and dynamic Brand Marketing Manager to drive marketing and branding initiatives across online and offline channels. The role demands creativity, analytical thinking, strong stakeholder management, and a deep understanding of brand building in a retail environment.

The incumbent will work closely with cross-functional teams including marketing, retail, sales, content, design, product, and external agencies to strengthen brand positioning, enhance customer engagement, and support business growth.

Key Responsibilities

1. Brand Building & Marketing Communication

• Develop and execute integrated brand communication strategies in collaboration with creative and media agencies.
• Share detailed communication briefs and ensure seamless end-to-end campaign execution.
• Coordinate with agencies, production houses, warehouse teams, and designers for smooth execution of monthly photoshoots and campaign deliverables.
• Ensure all consumer-facing communication aligns with brand guidelines across:
  • Digital marketing
  • Performance marketing
  • Social media
  • PR
  • Retail branding
  • Content marketing
• Manage agency relationships including planning, review meetings, performance evaluation, and quality output delivery.
• Collaborate with the content team to continuously evolve and strengthen content pillars and storytelling.

2. Retail Marketing & Offline Business Support

• Plan and execute marketing activities for new store launches.
• Drive monthly retail marketing initiatives including:
  • BTL activations
  • In-store branding
  • Mall activations
  • Local promotions
• Coordinate with mall teams, vendors, agencies, and internal stakeholders to ensure timely and effective execution.
• Ensure world-class deployment of visual merchandising, store collateral, and campaign assets.
• Regularly monitor:
  • Footfall trends
  • Conversion metrics
  • Competitor activities
  • Market opportunities

3. Partnerships & Collaborations

• Build and manage strategic partnerships with leading banks for credit/debit card campaigns, festive offers, and collection launches.
• Develop innovative collaborations with complementary non-competing brands through paid and barter associations.
• Drive cross-promotional campaigns and brand events to maximize reach and engagement.
• Manage relationships with:
  • Payment gateway partners
  • EMI partners
  • Gift card providers
  • Promotional partners
• Handle offer negotiations, GTM activations, account reconciliations, and customer issue resolution related to partnerships

4. Consumer, Category & Competition Insights

• Conduct regular consumer research through:
  • Customer service call observations
  • Store visits
  • Competitor benchmarking
  • Market interactions
• Track evolving consumer behaviour, preferences, needs, and shopping patterns.
• Perform monthly analysis of local and international competitors across:
  • Advertising
  • Social media
  • Retail experience
  • Digital campaigns
  • Content strategy
• Generate research-backed communication concepts and insights to strengthen brand strategy and support organizational decision-making.

5. Cost Optimization & Vendor Management

• Drive cost efficiencies through effective vendor and agency negotiations.
• Ensure optimal utilization of marketing budgets while maintaining quality and brand standards.

Key Skills & Qualifications

• Bachelors degree in Marketing, Business Administration, or a related field.
• 35 years of experience in:
  • Brand Management
  • Retail Marketing
  • Partnerships & Collaborations
  • Consumer Marketing
• Strong analytical skills with the ability to interpret market trends, campaign performance, and sales data.
• Excellent communication, coordination, and project management capabilities.
• Creative mindset with strong attention to detail and brand consistency.
• Proficiency in:
  • Marketing tools and platforms
  • Social media account management
  • Analytics tools
  • MS Office Suite
• Ability to work in a fast-paced, collaborative environment and manage multiple stakeholders effectively.

Preferred Attributes

• Strong understanding of retail and fashion/lifestyle/jewellery industry trends.
• Hands-on experience in ATL/BTL marketing execution.
• Strong networking and relationship management skills.
• Passion for branding, storytelling, and consumer engagement.
• Ability to balance creativity with business objectives.