Brand & Content Executive

Lightstorm Telecom Connectivity; Gurugram District; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Lightstorm Telecom Connectivity is seeking a Brand Manager to lead brand strategy, identity and content across the group and markets. You will steward the Brand Book, craft executive communications, manage the editorial calendar, and drive digital campaigns in collaboration with agencies and internal teams.

Ideal candidates have 5–8 years of B2B brand experience, with hands-on CMS, analytics, and design tools such as WordPress, LinkedIn Campaign Manager, Google Analytics, Canva or Adobe Creative

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, or related field.
• Master's degree preferred.
• 5-8 years of experience in brand management and content creation, preferably within B2B, infrastructure, technology, or telecom sectors.
• Demonstrated experience managing corporate or group-level brand identity across multiple business units.
• Strong portfolio of published content - articles, campaigns, executive communications, and collaterals.
• Experience working with or briefing external agencies (creative, PR, digital).
• Hands-on proficiency with: CMS platforms (WordPress or similar), LinkedIn Campaign Manager, Google Analytics / Search Console, Canva or Adobe Creative Suite (working knowledge), MS Office / PowerPoint.

Responsibilities

• Brand Strategy & Identity: Define and steward the Group brand architecture, visual identity, and tone of voice across all entities and markets.
• Maintain a living Brand Book and Message House covering key narratives, value propositions, and positioning for each business vertical.
• Ensure brand consistency across all internal and external touchpoints, from investor communications to social media.
• Content Creation & Editorial: Create and manage high-quality content for the Group website, LinkedIn, leadership blogs, press releases, and investor/analyst presentations.
• Develop executive thought leadership content op-eds, speeches, conference presentations - aligned to the CEO's communications agenda.
• Produce multimedia content (video scripts, infographics, social assets) for B2B audiences including government and media.
• Manage the editorial calendar, ensuring timely delivery across all platforms.
• Digital & Campaign Management: Own the Group's digital presence strategy across LinkedIn, the corporate website, and relevant platforms.
• Plan and execute digital campaigns, coordinate with agencies for paid amplification as needed.
• Monitor SEO, content analytics, and social engagement metrics; translate data into content decisions.
• Collaborate with design teams to produce on-brand collaterals and internal communications.
• Partner with Sales and Product for customer-facing content and sales enablement materials.

Skills

Brand strategy

Content creation

Digital marketing

Campaign management

Communications

Education

Bachelor's degree in Marketing/Communications/Journalism or related field

Master's degree preferred

Tools

WordPress

LinkedIn Campaign Manager

Google Analytics / Search Console

Canva

Adobe Creative Suite

Microsoft Office / PowerPoint

Job description

Role & responsibilities

• Brand Strategy & Identity
• Define and steward the Group brand architecture, visual identity, and tone of voice across all entities and markets.
• Maintain a living Brand Book and Message House covering key narratives, value propositions, and positioning for each business vertical.
• Ensure brand consistency across all internal and external touchpoints, from investor communications to social media.
• Content Creation & Editorial
• Create and manage high-quality content for the Group website, LinkedIn, leadership blogs, press releases, and investor/analyst presentations.
• Develop executive thought leadership content op-eds, speeches, conference presentations - aligned to the CEO's communications agenda.
• Produce multimedia content (video scripts, infographics, social assets) that resonates with target audiences including B2B customers, government, and media.
• Manage the editorial calendar, ensuring timely delivery across all platforms.
• Digital & Campaign Management
• Own the Group's digital presence strategy across LinkedIn, the corporate website, and relevant platforms.
• Plan and execute digital campaigns, working with agencies for paid amplification where required.
• Monitor SEO performance, content analytics, and social engagement metrics - translating data into actionable content decisions.
• Manage relationships with digital agencies, creative vendors, and media platforms.
• Collateral & Internal Communications
• Collaborate with design teams to produce on-brand collaterals - pitch decks, brochures, event materials, and internal communications.
• Support internal communications initiatives that reinforce Group culture and brand values.
• Partner with the Sales and Product teams to create customer-facing content and sales enablement materials.

Preferred candidate profile

• Bachelor's degree in Marketing, Communications, Journalism, or a related field.
• Master's degree preferred.
• 5-8 years of experience in brand management and content creation, preferably within B2B, infrastructure, technology, or telecom sectors.
• Demonstrated experience managing corporate or group-level brand identity across multiple business units.
• Strong portfolio of published content - articles, campaigns, executive communications, and collaterals.
• Experience working with or briefing external agencies (creative, PR, digital).
• Hands-on proficiency with: CMS platforms (WordPress or similar), LinkedIn Campaign Manager, Google Analytics / Search Console, Canva or Adobe Creative Suite (working knowledge), MS Office / PowerPoint.