Marketing Manager

Croma; Mumbai; On-site; INR 1,800,000 - 2,800,000; Full time

Job summary

Croma is hiring a Manager - Marketing (Product Content - Private Label) in Mumbai. You will lead product content strategy, asset creation, and cross-functional collaboration to support launches and campaigns.

You will manage content calendars, ensure brand consistency, and analyze content performance to refine strategies. The role emphasizes strong writing, photography/video oversight, and alignment with e-commerce needs.

Qualifications

• Master's degree in marketing, communications, journalism, or related field.
• 5+ years in content creation, content marketing, or product marketing.

Responsibilities

• Develop product content strategy aligned with launches, campaigns and engagement.
• Create and manage content calendars for multiple platforms.
• Develop product packaging designs, manuals, guides, and multimedia assets with vendors.
• Write clear product copy including descriptions, selling points and specs.
• Collaborate with Buying, QA and Sales to reflect product value proposition.

Skills

Content creation

Content strategy

SEO basics

Project management

Editing and storytelling

Collaboration across teams

Education

Master's degree in marketing or related field

Tools

Content management systems

SEO tools

Job description

Job Title: Manager - Marketing (Product Content - Private Label)

Location: Mumbai

Job Type: Full-Time

Key Responsibilities

• Product Content Strategy Development: Participate in the annual planning process to align with the brand objectives. Develop and execute product content strategies that align with product launches, marketing campaigns, and customer engagement initiatives. Create content calendars that ensure timely, relevant, and engaging content across various platforms that also delivers as per the objectives. Ensure consistency of product messaging across all content touchpoints (website, social media, blogs, etc.).
• Product Asset Development: Lead the creation of product packaging designs, manuals, guides, and any other print, digital assets or fixtures to support product marketing. Lead the development and production of high-quality product assets, including product photography, videos, 360-degree views, product demonstrations, and other multimedia assets. Collaborate with internal teams and external vendors & agencies to produce product-specific visual assets for use across e-commerce platforms, digital marketing, social media, and promotional materials. Write clear, persuasive, and compelling product copy, including descriptions, key selling points, and technical specifications for websites, e-commerce platforms, and social media channels.
• Collaboration & Cross-Functional Support: Work closely with the Buying, QA, and Sales teams to ensure content accurately reflects the product's value proposition and resonates with target audiences. Coordinate with digital marketing teams to ensure content is aligned with campaigns and promotional strategies. Provide content support for product-related campaigns, including product launches, social media, and influencer marketing.
• Content Management & Maintenance: Manage the content lifecycle, ensuring content is regularly updated and relevant as products evolve and new features are released. Maintain an organized content library, ensuring all product content is easily accessible for internal stakeholders. Ensure all product content aligns with brand guidelines, maintaining a consistent and cohesive brand identity.
• Analytics & Reporting: Track and measure the success of product content (click-through rates, conversion rates, engagement metrics, etc.) and report on key performance indicators. Collaborate with customer service and sales teams to incorporate customer insights and FAQs into product content. Continuously refine content strategy based on performance metrics and customer feedback.

Required Skills & Qualifications

• Master's degree in marketing, Communications, Journalism, or a related field.
• 5+ years of experience in content creation, content marketing, or product marketing.
• Strong writing, editing, and storytelling skills with a keen eye for detail.
• Experience in photography and video production, or ability to manage content creation processes.
• Familiarity with SEO best practices and content optimization techniques.
• Excellent project management skills with the ability to handle multiple projects simultaneously.
• Strong collaboration and communication skills, with the ability to work across teams.

Preferred Skills

• Experience with e-commerce platforms (e.g., Amazon, Flipkart) and online product content strategies.