Marketing Consultant _ US

SmartDocs, Inc.; Hyderabad; Hybrid; INR 1,000,000 - 1,500,000; Full time

Job summary

SmartDocs, Inc. is searching for a Marketing Consultant to lead demand generation and performance marketing initiatives targeted at the US market. Candidates should have 5–12 years of relevant experience, with responsibilities including campaign planning and execution across multiple digital channels.

The position offers a hybrid work mode, bringing together office and remote work, with required hours from 3 PM to 1 AM IST. This role combines strategic and analytical elements, ensuring measurable ROI while optimizing marketing campaigns.

Qualifications

• 5–12 years of digital marketing experience managing US clients.
• Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.
• Willingness to work in US shift hours (3 PM – 1 AM IST).

Responsibilities

• Develop and implement GTM strategies tailored for US clients.
• Plan, execute, and optimize campaigns across various digital channels.
• Continuously optimize campaigns to maximize ROAS and reduce CAC.

Skills

Digital marketing experience

Managing US clients

Demand generation

Performance marketing

Strong analytical skills

Communication skills

Campaign optimization

Education

Bachelor's degree in any discipline

Tools

Google Tag Manager

Microsoft Clarity

Job description

Job Title: Marketing Consultant – US Market (Hybrid, Night Shift)

Experience: 3–7 years

Mode: Hybrid (Office + Work from Home)

Job Overview

We are seeking an experienced Marketing Manager to lead demand generation and performance marketing initiatives focused on the US market. The ideal candidate will have strong expertise in developing and executing Go-To-Market (GTM) strategies, managing multi-channel campaigns, analytics, and delivering measurable ROI.

Key Responsibilities

• Develop and implement GTM strategies tailored for US clients across various channels.
• Plan, execute, and optimize campaigns across SEO, SEM, paid media, social media (Meta, LinkedIn, Instagram, YouTube), email, and retargeting.
• Experience in setting up and managing tracking tools like Google Tag Manager, Microsoft Clarity, etc. to monitor conversions and campaign performance.
• Continuously optimize campaigns to maximize ROAS (Return on Ad Spend) and reduce CAC (Customer Acquisition Cost).
• Drive conversion rate optimization (CRO) through A/B testing, landing page improvements, and funnel analysis.
• Prepare and present detailed performance reports and insights for management review.
• Must have experience in design & maintaining websites.
• Collaborate closely with Founders and Directors to ensure lead attribution accuracy and pipeline alignment.
• Knowledge of HIPAA-compliant marketing practices for healthcare accounts is a plus.

Required Skills & Qualifications

• 5–12 years of digital marketing experience managing US clients, preferably in demand generation and performance marketing.
• Bachelor’s degree in any discipline.
• Proven expertise in paid social campaigns, PPC, SEO, and paid media strategies.
• Exposure to website designing.
• Strong analytical, reporting, and communication skills.
• Willingness to work in US shift hours (3 PM – 1 AM IST).
• Professional communication and collaboration skills across organizational levels.