Digital Marketing (US Market) - BDM

Tektree Software Services Pvt Ltd; Hyderabad; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Keka Inc. in Hyderabad is seeking a confident US Sales & Marketing Executive to drive outreach to US-based business owners and decision-makers, and to grow the client base.

You will identify prospects via cold calls, emails, LinkedIn, and other channels, qualify needs, and schedule meetings for the senior sales team.

The ideal candidate has excellent English, strong digital marketing terminology knowledge, and the ability to explain value clearly.

Qualifications

• Excellent English communication
• Experience in B2B sales or telecalling
• Ability to handle objections and close meetings
• Strong listening and interpersonal skills
• Ability to work night shifts to align with US hours

Responsibilities

• Conduct B2B cold calls to US-based businesses.
• Identify and prospect potential clients through LinkedIn, Google, email databases, and other channels
• Communicate professionally with US business owners, CEOs, marketing managers, and decision-makers.
• Understand a prospect's business and identify potential digital marketing opportunities.
• Explain digital marketing services clearly and confidently.
• Schedule qualified appointments and sales meetings for the senior sales team.
• Follow up with prospects through calls, emails, LinkedIn, and SMS.
• Maintain accurate prospect and follow-up information in CRM systems.
• Research competitors and identify new business opportunities.
• Achieve monthly lead generation, appointment-setting, and sales targets.
• Build and maintain long-term relationships with prospects.
• Work closely with SEO, PPC, Social Media, Content, and Web Development teams to understand service offerings.

Skills

B2B sales

Inside sales

Cold calling

Lead generation

Appointment setting

Negotiation

US client communication

Outbound calling

Tools

CRM systems

Job description

Shift: Night Shift – 6:00 PM to 3:00 AM IST

Employment Type: Full-Time

About the Role

We are looking for a confident, energetic, and results-driven US Sales & Marketing Executive to join our growing digital marketing team.

The ideal candidate should have excellent English communication skills, a strong understanding of digital marketing terminology, and the confidence to speak with US-based business owners and decision-makers.

You will be responsible for identifying potential clients, reaching out to them through cold calls, emails, LinkedIn, and other channels, understanding their business challenges, and converting qualified prospects into meetings and clients.

Key Responsibilities

• Conduct B2B cold calls to US-based businesses.
• Identify and prospect potential clients through LinkedIn, Google, email databases, and other channels.
• Communicate professionally with US business owners, CEOs, marketing managers, and decision-makers.
• Understand a prospect's business and identify potential digital marketing opportunities.
• Explain digital marketing services clearly and confidently.
• Schedule qualified appointments and sales meetings for the senior sales team.
• Follow up with prospects through calls, emails, LinkedIn, and SMS.
• Maintain accurate prospect and follow-up information in CRM systems.
• Research competitors and identify new business opportunities.
• Achieve monthly lead generation, appointment-setting, and sales targets.
• Build and maintain long-term relationships with prospects.
• Work closely with the SEO, PPC, Social Media, Content, and Web Development teams to understand service offerings.

Digital Marketing Knowledge Required

Candidates should be familiar with common digital marketing terminology, including:

• SEO – Search Engine Optimization
• Local SEO
• Google Business Profile (GBP) Optimization
• AI SEO / Generative Engine Optimization (GEO)
• Google Ads / PPC
• Meta Ads – Facebook & Instagram
• Social Media Marketing
• Content Marketing
• Website Design & Development
• Google Analytics / GA4
• Google Search Console
• Lead Generation
• Conversion Rate Optimization (CRO)
• Keyword Research
• Backlinks / Link Building
• Google Search Rankings
• Google Maps / Local Pack
• Landing Pages
• Performance Marketing

You don't need to be an expert in every service, but you should be able to understand the terminology and confidently explain the basic value of these services to a prospect.

Required Skills

• Strong spoken English with clear pronunciation.
• Ability to hold professional conversations with US clients.
• Confident in cold calling and handling objections.
• Ability to ask the right questions and understand client requirements.
• Strong listening and interpersonal skills.
• Comfortable making a high volume of outbound calls.
• Experience in B2B sales, inside sales, telecalling, lead generation, or appointment setting is preferred.
• Ability to identify decision-makers.
• Strong negotiation and objection-handling skills.
• Target-oriented and motivated by results.
• Comfortable communicating with US customers during their business hours.
• Understanding of basic US business communication and professional etiquette.
• Ability to research US businesses and identify their marketing needs.
• Familiarity with industries such as Home Services, Healthcare, Real Estate, Legal, Hospitality, SaaS, E-commerce, Plumbing, HVAC, Roofing, and Construction is a plus.

Working Hours

Candidates should be comfortable working night shifts and communicating with US prospects during their business hours.