Marketing & Communications Manager

SmartRecruiters, Inc.; Bengaluru; On-site; INR 1,200,000 - 2,200,000; Full time

Job summary

Accor Bengaluru Outer Ring Road is seeking a Marketing Manager to lead strategy, market research, and execution to drive bookings and strengthen brand presence. The role focuses on ROI-driven campaigns, digital channels, and collaboration with sales for promotional offerings.

Responsibilities include budget management, content creation, media relations, and continuous market trend analysis to keep Accor ahead in a competitive hospitality landscape in Bengaluru.

Qualifications

• Develop and implement comprehensive marketing strategies to drive hotel revenue and brand awareness.
• Conduct market research to identify trends, competitive positioning, and consumer preferences.
• Create and manage marketing budgets, allocating resources effectively to maximize ROI.
• Collaborate with the sales team to develop promotional campaigns and packages to attract guests and increase bookings.
• Oversee the production of marketing materials including brochures, advertisements, and digital content.
• Manage online presence through website management, social media channels, and review platforms.
• Analyze KPIs and metrics to evaluate marketing effectiveness and make data-driven decisions.
• Cultivate relationships with media outlets, influencers, and partners to enhance the hotel's visibility.
• Monitor and respond to customer feedback and reviews to maintain positive brand reputation.
• Stay updated on industry trends and best practices to continuously innovate and improve marketing efforts.

Responsibilities

• Develop and implement comprehensive marketing strategies to drive hotel revenue and brand awareness.
• Collaborate with sales to create promotions and packages to boost bookings.
• Oversee creation of marketing materials and digital content for campaigns.
• Manage online presence and monitor customer reviews for brand reputation.
• Analyze KPIs to optimize marketing performance.

Job description

Strategically located in the heart of the IT corridor- Novotel Bengaluru Outer Ring Road brings to you different categories of beautiful rooms that are sleek and contemporary designed, full of modern day amenities suitable for your stay. In proximity to numerous IT parks and corporate hubs notably- Ecospace Business Park, Prestige Techpark, Cessna Business Park, Salarpuria Techparks- Novotel Bengaluru Outer Ring Road offers the perfect residence to travelers across the globe.

Nearby to corporate offices- JP Morgan, Accenture, Honeywell, Deloitte and many more along Sarjapur Road and Marathahalli, Novotel Bengaluru Outer Ring Road brings to you seamless benefits of hosting events and conferences in well-equipped meeting spaces. Bengaluru, besides the Silicon Valley of the country, is close to some of the most significant historical and leisure destinations in South India- Mysore, Coorg, Goa, Munnar, Ooty, Pondicherry to name a few among the long list of leisure destinations.

Job Description

• Develop and implement comprehensive marketing strategies to drive hotel revenue and brand awareness.
• Conduct market research to identify trends, competitive positioning, and consumer preferences.
• Create and manage marketing budgets, allocating resources effectively to maximize ROI.
• Collaborate with the sales team to develop promotional campaigns and packages to attract guests and increase bookings.
• Oversee the production of marketing materials including brochures, advertisements, and digital content.
• Manage online presence through website management, social media channels, and review platforms.
• Analyze key performance indicators (KPIs) and metrics to evaluate marketing effectiveness and make data-driven decisions.
• Cultivate relationships with media outlets, influencers, and partners to enhance the hotel's visibility.
• Monitor and respond to customer feedback and reviews to maintain positive brand reputation.
• Stay updated on industry trends and best practices to continuously innovate and improve marketing efforts.

Additional Information

What is in it for you:

• Employee benefit card offering discounted rates in Accor worldwide for you and your family
• Learning programs through our Academies designed to sharpen your skills
• Ability to make a difference through our Corporate Social Responsibility activities, like Planet 21
• Career development opportunities with national and international promotion opportunities.

Why work for Accor?

• We are far more than a worldwide leader. We welcome you as you are and you can find a job and brand that matches your personality. We support you to grow and learn every day, making sure that work brings purpose to your life, so that during your journey with us, you can continue to explore Accor's limitless possibilities.
  By joining Accor, every chapter of your story is yours to write and together we can imagine tomorrow's hospitality. Discover the life that awaits you at Accor, visit https://careers.accor.com/

Do what you love, care for the world, dare to challenge the status quo!