Marketing & Business Intelligence Executive

Appxconnect; Rangareddy; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Appxconnect in India is seeking a hands-on growth marketer to own visibility and lead-generation, blending research with execution across digital channels. You will map growth segments, target decision-makers and partnerships, and drive events and content strategy.

You will maintain the brand presence online, manage Google Business Profile, update websites, and coordinate thought leadership with leadership. Tracking metrics and supporting BD will be part of daily work.

Responsibilities

• Conduct market and ecosystem research to identify referral partners, target decision-makers, and growth segments.
• Build and maintain a 12-month calendar of relevant industry events, conferences, and networking opportunities for lead generation and visibility.
• Manage and grow the company's online brand presence, including Google Business Profile, website updates, and other digital touchpoints.
• Support content and thought leadership efforts such as LinkedIn posts and blogs/articles in coordination with leadership.
• Track basic digital marketing metrics like keyword rankings, content performance, and engagement, and maintain a simple monthly reporting dashboard.
• Build and maintain a referral partner database and target relationship-mapping lists.
• Assist in evaluating marketing vendors and agencies where relevant, comparing cost, capability, and fit.
• Provide research and coordination support for business development efforts.

Job description

Role Overview

We're looking for someone who can own the company's visibility and lead-generation engine from market research and brand presence to identifying the right rooms to be in. This is a hands-on, execution-focused role for someone comfortable wearing a research hat one day and a digital marketing hat the next.

Key Responsibilities

Conduct market and ecosystem research to identify referral partners, target decision-makers, and growth segments. Build and maintain a 12-month calendar of relevant industry events, conferences, and networking opportunities for lead generation and visibility. Manage and grow the company's online brand presence, including Google Business Profile, website updates, and other digital touchpoints. Support content and thought leadership efforts such as LinkedIn posts and blogs/articles in coordination with leadership. Track basic digital marketing metrics like keyword rankings, content performance, and engagement, and maintain a simple monthly reporting dashboard. Build and maintain a referral partner database and target relationship-mapping lists. Assist in evaluating marketing vendors and agencies where relevant, comparing cost, capability, and fit. Provide research and coordination support for business development efforts.