Marketing & Business Development Executive

Nextup Robotics; Ghaziabad District; On-site; INR 450,000 - 750,000; Full time

Job summary

Nextup Robotics in Ghaziabad, Uttar Pradesh, India, seeks a Marketing & Business Development Executive to drive B2B marketing, generate qualified leads, develop new business opportunities, and accelerate sales of robotics products and automation solutions. The ideal candidate will have 2–5+ years in marketing, lead generation, and client relationship management within robotics or industrial manufacturing.

You will manage campaigns, nurture relationships, and coordinate with sales and engineering

Qualifications

• Hands-on experience in B2B sales, marketing, business development, or lead generation.
• Strong knowledge of industrial marketing, customer acquisition, and sales processes.
• Experience in generating qualified leads through online and offline channels.
• Good communication, presentation, negotiation, and client relationship management skills.
• Knowledge of LinkedIn marketing, email marketing, cold calling, and digital lead-generation techniques.
• Ability to identify prospective customers, develop sales opportunities, and convert leads into business.
• Familiarity with CRM software, sales pipeline management, and reporting tools.

Responsibilities

• Develop and execute marketing strategies to promote our robotics products, solutions, and services.
• Generate qualified B2B leads through online and offline marketing channels.
• Identify and approach potential customers, including manufacturing companies, factories, OEMs, system integrators, and industrial clients.
• Manage and grow the company's presence across LinkedIn and other relevant digital marketing platforms.
• Conduct market research to identify potential customers, industry trends, competitors, and new business opportunities.
• Plan and execute marketing campaigns to increase brand awareness, customer engagement, and lead generation.
• Develop new customer relationships and maintain strong relationships with existing clients.
• Promote and sell robotics products, automation systems, and related solutions to potential customers.
• Handle the complete sales cycle, including lead qualification, client communication, follow-ups, product presentations, quotations, negotiations, and order closures.
• Use LinkedIn, email marketing, cold calling, networking, and other B2B outreach methods to identify and connect with prospective customers.
• Coordinate with the technical and engineering teams to understand product specifications and communicate product benefits effectively.
• Arrange client meetings, product demonstrations, and presentations to showcase the company's robotics solutions.
• Develop and maintain relationships with dealers, distributors, channel partners, and industry stakeholders.
• Support participation in industrial exhibitions, trade shows, business events, and industry networking activities.
• Track leads, maintain customer databases, manage the sales pipeline, and prepare regular marketing and sales performance reports.
• Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, and sales revenue.
• Collaborate with the sales and technical teams to achieve business development targets and support company growth.

Skills

B2B sales

Marketing

Lead generation

Client relationship mgmt

Communication

LinkedIn marketing

CRM software

Tools

CRM software

Sales pipeline management

Reporting tools

Job description

Marketing & Business Development Executive Robotics & Automation

Experience: 2–5+ Years
Industry: Robotics, Industrial Automation & Manufacturing
Employment Type: Full-time

Job Description

We are one of India's leading robotics manufacturing companies, providing innovative robotics products and industrial automation solutions. We are looking for an experienced, dynamic, and result-oriented Marketing & Business Development Executive to manage our marketing activities, generate qualified leads, develop new business opportunities, and drive sales of our robotics products and solutions.

The ideal candidate should have experience in B2B marketing, lead generation, sales, and client relationship management. Candidates with experience in robotics, industrial automation, machinery, or technology-driven manufacturing industries will be preferred.

Job Responsibilities

• Develop and execute marketing strategies to promote our robotics products, solutions, and services.
• Generate qualified B2B leads through online and offline marketing channels.
• Identify and approach potential customers, including manufacturing companies, factories, OEMs, system integrators, and industrial clients.
• Manage and grow the company's presence across LinkedIn and other relevant digital marketing platforms.
• Conduct market research to identify potential customers, industry trends, competitors, and new business opportunities.
• Plan and execute marketing campaigns to increase brand awareness, customer engagement, and lead generation.
• Develop new customer relationships and maintain strong relationships with existing clients.
• Promote and sell robotics products, automation systems, and related solutions to potential customers.
• Handle the complete sales cycle, including lead qualification, client communication, follow-ups, product presentations, quotations, negotiations, and order closures.
• Use LinkedIn, email marketing, cold calling, networking, and other B2B outreach methods to identify and connect with prospective customers.
• Coordinate with the technical and engineering teams to understand product specifications and communicate product benefits effectively.
• Arrange client meetings, product demonstrations, and presentations to showcase the company's robotics solutions.
• Develop and maintain relationships with dealers, distributors, channel partners, and industry stakeholders.
• Support participation in industrial exhibitions, trade shows, business events, and industry networking activities.
• Track leads, maintain customer databases, manage the sales pipeline, and prepare regular marketing and sales performance reports.
• Monitor campaign performance and identify opportunities to improve lead quality, conversion rates, and sales revenue.
• Collaborate with the sales and technical teams to achieve business development targets and support company growth.

Required Skills

• Hands-on experience in B2B sales, marketing, business development, or lead generation.
• Strong knowledge of industrial marketing, customer acquisition, and sales processes.
• Experience in generating qualified leads through online and offline channels.
• Good communication, presentation, negotiation, and client relationship management skills.
• Knowledge of LinkedIn marketing, email marketing, cold calling, and digital lead-generation techniques.
• Ability to identify prospective customers, develop sales opportunities, and convert leads into business.
• Familiarity with CRM software, sales pipeline management, and reporting tools.
• Ability to prepare business proposals, quotations, presentations, and marketing materials.
• Strong analytical, organizational, and problem-solving skills.
• Ability to work independently, manage multiple prospects, and achieve sales targets.
• Knowledge of robotics, industrial automation, machinery, or manufacturing products will be an added advantage.

Preferred Candidate Profile

• Candidates with 2–5+ years of experience in marketing, B2B sales, business development, or industrial product sales are encouraged to apply.
• Candidates with experience in robotics, industrial automation, engineering products, machinery, or manufacturing industries will be preferred.
• Experience in lead generation, client acquisition, and closing B2B sales opportunities is highly desirable.
• Candidates with a proven track record of achieving sales targets and developing new business are preferred.
• A proactive, self-motivated, and target-oriented professional with a strong focus on business growth.
• Candidates who can independently manage marketing activities, generate qualified leads, build customer relationships, and drive product sales will be preferred.