Marketing and Social Media Executive

Nextup Robotics; Ghaziabad District; On-site; INR 300,000 - 450,000; Full time

Job summary

Nextup Robotics is seeking a Social Media & Content Creator to own our online presence across Facebook, Instagram, YouTube, X and LinkedIn. Freshers or experienced candidates with robotics interest are welcome.

You will craft posts, videos and campaigns, and collaborate with engineers to simplify complex tech for audiences. You will manage schedules, optimize profiles, run lead-focused campaigns and monitor KPIs.

Qualifications

• Experience managing Facebook, Instagram, YouTube, X and LinkedIn.
• Strong copywriting and communication skills.
• Basic design and video editing skills.
• Familiar with scheduling and analytics tools.
• Ability to translate technical robotics content for a broad audience.

Responsibilities

• Own and grow company social media accounts across platforms.
• Create engaging content on robotics, AI and technology.
• Plan and produce reels, videos, demos and testimonials.
• Run campaigns focused on leads and sales with defined budgets.
• Respond to comments and maintain a professional brand image.

Skills

Platform mgmt

Copywriting

Graphic design

Video editing

Analytics

Meta tools

Content strategy

B2B writing

Creative thinking

Tools

Meta Business Suite

Meta Ads Manager

YouTube Studio

Buffer

Hootsuite

Canva

Job description

Social Media & Content Creator
Industry: Robotics, Automation & Technology
Employment Type: Full-time

About the Role

We are looking for a results-driven Social Media Manager to own and grow our companys social media accounts on Facebook, Instagram, YouTube, X (Twitter), LinkedIn and other relevant platforms. You will be responsible for building our brand, growing our audience, and turning social media engagement into leads and sales for our robotics products and automation solutions.

Freshers with strong communication skills, creativity and a real interest in robotics, AI and technology are welcome to apply, as are experienced candidates.

Key Responsibilities

Account Management and Growth

• Take full ownership of all company social media accounts (Facebook, Instagram, YouTube, X, LinkedIn and others) and keep them active, consistent and on-brand.
• Build and execute a platform-wise strategy to grow followers, reach and engagement.
• Plan and maintain a monthly content calendar with timely, consistent posting.
• Optimize profiles, bios, hashtags, keywords and posting times for each platform.

Content Creation

• Create engaging content on robotics, automation, AI, product launches, company news and behind-the-scenes activities.
• Write captions, posts, threads, blogs and promotional copy that highlight our products and solutions.
• Plan and produce reels, shorts, YouTube videos, product demos and customer testimonials.
• Design creatives, banners, carousels and infographics using Canva or Adobe Creative Suite.
• Work with the engineering and technical teams to turn complex product details into simple, engaging content.

Sales and Lead Generation

• Run social media campaigns focused on lead generation, inquiries and sales conversions.
• Set up and manage paid ad campaigns (Meta Ads, YouTube Ads, X Ads) with a defined budget and target.
• Coordinate with the sales and business development teams to pass on, follow up and track leads from social media.
• Build funnels from content to inquiry (CTAs, landing pages, DMs, WhatsApp/lead forms).

Community and Brand Reputation

• Respond to comments, messages and inquiries quickly and professionally.
• Engage with followers, industry communities, influencers and tech creators.
• Protect and maintain a professional brand image, including handling negative feedback.

Analytics and Reporting

• Track KPIs such as reach, engagement rate, follower growth, video views, leads and cost per lead.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Run A/B tests on content and ads, and improve based on the data.
• Monitor competitors, trends and robotics industry developments.

Events and Launches

• Support product launches, exhibitions, trade shows and robotics events with live coverage and promotion.

Required Skills

• Hands-on experience managing Facebook, Instagram, YouTube, X and LinkedIn accounts.
• Strong copywriting and communication skills.
• Basic graphic design and video editing (Canva, CapCut, Adobe Premiere/Photoshop or similar).
• Familiarity with Meta Business Suite, Meta Ads Manager, YouTube Studio and scheduling tools (Buffer, Hootsuite, etc.).
• Understanding of social media analytics and performance tracking.
• Ability to create content for a technology-driven or B2B audience.
• Creativity, attention to detail and the ability to work independently.

Preferred Candidate Profile

• Freshers or experienced candidates in social media, digital marketing, content creation or brand promotion.
• Candidates with internships, personal pages or a content portfolio (please share links).
• Proven record of growing accounts or generating leads (a plus).
• Interest in robotics, automation, AI or emerging technology.
• A proactive, self-motivated person who can work with a technical team and simplify technical concepts.