Marketing and Demand Generation Manager

ABB; Bengaluru; Hybrid; INR 2,500,000 - 4,000,000; Full time

Job summary

ABB Robotics is seeking a Regional Marketing Manager/Specialist to lead end‑to‑end regional marketing for South Asia, India, and MEA from its Bangalore base. The role bridges Global Strategy with local execution, driving awareness, demand, and sales enablement across channels.

You will collaborate with Sales, Product, and Portfolio teams to generate qualified leads, manage events and campaigns, and accelerate channel growth in a fast‑paced global environment.

Qualifications

• Bachelor’s degree in Marketing, Business, Engineering or related field.
• 7+ years in B2B technology, industrial automation, manufacturing, or related industries.
• Experience developing regional marketing strategies and campaigns.
• Digital marketing expertise: SEO, SEM, LinkedIn, automation, and lead nurturing.
• Hands-on CRM/marketing automation with analytics platforms such as Salesforce or Pardot.
• Travel 10–20% within the SOMA region; strong cross‑functional collaboration.

Responsibilities

• Develop and execute regional marketing strategies aligned with objectives and segments.
• Lead planning, localization, and execution of integrated campaigns for brand awareness and demand.
• Partner with Sales, Product Management, and Portfolio teams to generate qualified leads.
• Manage digital programs, events, webinars, and product launches; track ROI.
• Drive partner marketing, case studies, and channel enablement resources.
• Create high‑impact collaterals with cross‑functional teams to position ABB Robotics.
• Equip sales with decks, battlecards, and training; analyze market intelligence to improve adoption.

Skills

Digital marketing

Marketing automation

Lead generation

CRM & analytics

Cross-functional collaboration

B2B tech/industrial knowhow

Campaign planning

Education

Bachelor's degree in Marketing/Business/Engineering

MBA preferred

Tools

Salesforce

Pardot

Job description

At ABB, we help industries outrun - leaner and cleaner. Here, progress is an expectation - for you, your team, and the world. As a global market leader, we’ll give you what you need to make it happen. It won’t always be easy, growing takes grit. But at ABB, you’ll never run alone. Run what runs the world.

This role sits within ABB's Robotics business, a leading global robotics company. We're entering an exciting new chapter as we’ve announced the plan for SoftBank Group to acquire ABB Robotics. SoftBank is a globally recognized technology group and investor/operator focused on AI, robotics, and next‑generation computing. By joining us now, you’ll be part of a pioneering team shaping the future of robotics—working alongside world‑class experts in a fast‑moving, innovation‑driven environment.

This Position reports to:

Senior Engineering Manager

Your role and responsibilities

The Regional Marketing Manager/Specialist role drives the end‑to‑end regional marketing engine for ABB Robotics across high‑growth markets in South Asia, India, and MEA region. Acting as the critical strategic bridge between Global Marketing Strategy and Local Sales Execution, the position leads market awareness, campaign localization, marketing automation, lead generation, and sales enablement. The focus is on capturing share of voice (SOV) and growing market share in the industrial and collaborative robotics market. The position bridges global marketing strategy with regional market dynamics, requiring strong collaboration with Sales, Inside Sales, Channel Management, Product Management, and Marketing Communications teams. The work model for the role is: #Li_hybrid. This role is contributing to the ABB Robotics in Bangalore, India.

• Develop and execute regional marketing strategies aligned with business objectives, market priorities, and customer segments across the SOMA region.
• Lead end‑to‑end planning, localization, and execution of integrated marketing campaigns to drive brand awareness, demand generation, and business growth.
• Partner closely with Sales, Product Management, and Portfolio teams to generate qualified leads, improve conversion rates, and strengthen marketing‑to‑sales alignment.
• Manage digital marketing programs, events, trade shows, webinars, and product launches while tracking campaign effectiveness and return on investment (ROI).
• Drive partner co‑marketing initiatives, customer case studies, and partner portal enablement resources to accelerate channel growth and market credibility.
• Create and maintain high‑impact, brand‑compliant marketing collaterals—including whitepapers, videos, presentations, and customer testimonials—in collaboration with cross‑functional teams to position ABB Robotics as the premier industry choice.
• Equip sales teams with pitch decks, battlecards, and launch training while leveraging market intelligence, competitive analysis, and performance metrics to drive product adoption and continuously enhance marketing effectiveness.

Qualifications for the role

• Bachelor's degree in Marketing, Business, Engineering, or a related field; MBA preferred.
• Minimum 7+ years of marketing experience, including experience in B2B technology, industrial automation, manufacturing, or related industries.
• Proven expertise in developing and executing regional marketing strategies and integrated marketing campaigns.
• Strong experience in digital marketing, including SEO, SEM, LinkedIn campaigns, marketing automation, and lead nurturing programs.
• Hands‑on experience with CRM, marketing automation, and analytics platforms such as Salesforce, Pardot, or similar tools.
• Strong understanding of demand generation, lead management, pipeline tracking, and marketing performance measurement.
• Experience supporting product launches, sales enablement initiatives, channel partner marketing, and customer engagement programs.
• Excellent stakeholder management, communication, and cross‑functional collaboration skills, with the ability to work effectively across global and regional teams.
• Knowledge of industrial automation, robotics, manufacturing technologies, or related technical industries is highly desirable.
• Willingness to travel within the SOMA region (10‑20%) and work in a dynamic, fast‑paced global environment.

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