Senior Executive – Growth Marketing

Unbox Robotics; Pune District; Hybrid; INR 1,200,000 - 1,800,000; Full time

Benefits offered by this job

Hybrid work in Pune

On-campus facilities

Job summary

Unbox Robotics in Pune is seeking a growth marketing professional to lead demand generation, content marketing, and digital campaigns across LinkedIn, email marketing, webinars, and industry channels.

You will collaborate with the Sales team to align campaigns with pipeline targets, manage events, optimize SEO, and track KPIs to deliver measurable ROI in a fast-growing startup.

Qualifications

• 5–8 years of Growth Marketing, Demand Gen, or related roles.
• Strong writing, communication, and storytelling skills.
• Experience managing digital marketing channels and campaigns.
• Analytical mindset with data-driven decision making.
• Ability to manage multiple initiatives independently.

Responsibilities

• Plan and execute marketing campaigns to generate qualified leads and support revenue growth.
• Manage demand generation activities across LinkedIn, email marketing, webinars, digital channels, and industry platforms.
• Support lead nurturing and improve marketing-to-sales conversion.
• Collaborate with Sales to align campaigns with pipeline targets.
• Coordinate events, webinars, and industry outreach; develop event collateral.

Skills

Demand generation

Lead generation

Content writing

Digital marketing

Campaign management

Project management

Stakeholder management

Analytics

Marketing operations

Education

Bachelor’s Degree in Marketing, Business Administration, Communications, Engineering

MBA in Marketing or Business Management

Job description

Roles & Responsibilities

• Plan and execute marketing campaigns to generate qualified leads and support revenue growth.
• Manage demand generation activities across LinkedIn, email marketing, webinars, digital channels, and industry platforms.
• Support lead nurturing initiatives and improve marketing-to-sales conversion.
• Work closely with the Sales team to align campaigns with business objectives and pipeline targets.

Content & Brand Marketing

• Develop high-quality marketing content including:
• Case Studies
• Customer Success Stories
• Blogs
• Whitepapers
• Product Brochures
• Presentations
• Thought Leadership Articles
• Translate technical product capabilities into compelling customer-focused messaging.
• Ensure consistent brand positioning and communication across all channels.
• Support brand-building initiatives to strengthen Unbox Robotics' market presence.

Digital Marketing

• Manage website content and SEO initiatives.
• Execute and optimize digital marketing campaigns.
• Monitor website traffic, engagement, and campaign performance metrics.
• Identify opportunities to improve inbound marketing effectiveness and lead acquisition.

Events & Industry Outreach

• Coordinate participation in trade shows, industry conferences, customer events, and webinars.
• Manage pre-event planning, event execution, and post-event follow-up activities.
• Support PR initiatives, media engagement, and industry outreach programs.
• Develop event-related marketing collateral and communication materials.

Marketing Operations & Analytics

• Track campaign performance and key marketing KPIs.
• Measure marketing contribution to sales pipeline and business growth.
• Maintain marketing assets, collateral, and campaign documentation.
• Coordinate with external agencies, designers, content creators, and marketing partners when required.
• Prepare reports and dashboards to evaluate campaign effectiveness and ROI.

Requirements

Must Have

• Strong understanding of B2B marketing and enterprise customer journeys
• Proven experience in demand generation and lead generation campaigns
• Excellent content writing, communication, and storytelling skills
• Experience managing digital marketing channels and campaigns
• Strong project management and stakeholder management abilities
• Analytical mindset with the ability to interpret campaign data and drive improvements
• Ability to independently manage multiple marketing initiatives

Good to Have

• Experience in Robotics, Automation, Logistics, Warehousing, Industrial Technology, Manufacturing, or B2B SaaS industries
• Familiarity with CRM and marketing automation platforms
• Exposure to SEO, paid campaigns, marketing analytics, and performance marketing
• Experience supporting enterprise sales cycles and account-based marketing initiatives
• Exposure to international markets and global marketing campaigns

Desired Qualification

• Bachelor’s Degree in Marketing, Business Administration, Communications, Engineering, or a related field
• MBA in Marketing or Business Management is preferred

Work Experience

• 5–8 years of experience in Growth Marketing, Demand Generation, B2B Marketing, Digital Marketing, or related functions

We Value

• Ownership and accountability
• Strong execution capability
• Creativity backed by data-driven decision making
• Curiosity and willingness to learn technical products
• Ability to work in a fast-paced startup environment
• Collaborative mindset and cross-functional partnership
• Continuous learning and growth orientation

Work Location: Pune

Work Mode: In Campus / Hybrid

Salary Range: Competitive Salary