Marketing Automation and Data Architect

Sapiens; Bengaluru; On-site; INR 1,800,000 - 2,400,000; Full time

Job summary

Sapiens is seeking a Senior Marketing Automation & Data Architect to drive automation across Growth Marketing workflows. You will deploy AI agents, orchestrate MarTech between Salesforce and HubSpot, and build KPI-driven dashboards using LLMs.

The role also covers website maintenance and core CMS optimizations in a hybrid SaaS/fintech context. The ideal candidate brings 3–5 years in semi-technical digital marketing roles, strong HubSpot/Salesforce experience, and expertise with LLMs and

Qualifications

• 3–4 marketing agents deployed with outcomes in the digital marketing space.
• Hands-on experience with HubSpot and Salesforce.
• Experience with LLMs (Claude is mandatory).
• Experience with AI platforms Lovable and Notebook LM preferred.
• Connecting MarTech tools with Make.com and Zapier for rapid integrations.
• Deep understanding of structuring data for LLMs.
• Understanding of SEO & CRO helpful but not mandatory.
• Diploma or equivalent in Digital Marketing.
• Gen AI and Agentic AI certifications from Tier 1 or equivalent preferred.

Responsibilities

• Support build marketing agents: deploy custom agents using Claude, Gemini, or ChatGPT to automate Growth Marketing workflows and sync across platforms.
• MarTech Orchestration: bridge Salesforce and HubSpot data flows and lead management.
• Intelligence Dashboards: design and maintain LLM-powered, API-connected dashboards translating automation results into KPIs.
• Web Management: act as technical back-up for website management, ensuring stability, SEO tracking, and CMS efficiency.
• Marketing Automation: perform routine marketing automation tasks (primarily HubSpot) to support marketing execution.

Skills

HubSpot

Salesforce

Claude

Gemini

ChatGPT

Make.com

Zapier

LLMs

MarTech

Data structuring

Education

Diploma in Digital Marketing

Gen AI certification

Agentic AI certification

Tools

ZoomInfo

Qualified

Lovable

Notebook LM

Job description

Marketing Automation & Data Architect Marketing Automation & Data Architect

Overview: Semi-technical candidates who have worked in a hybrid, i.e. Digital Marketing / semi-technical role with SaaS product or high-growth Fintech companies, with a total of 3-5 years experience.

Job Description

Support build marketing agents: Support, build and deploy custom agents using Claude, Gemini, or ChatGPT to automate Growth Marketing workflows and establish cross-platform synchronisation.

MarTech Orchestration: Act as the technical bridge between Salesforce and HubSpot, ensuring seamless data flow and lead management.

Intelligence Dashboards: Design and maintain LLM-empowered, API-connected, interactive dashboards that translate automation outcomes into business KPIs.

Web Management: Serve as the primary technical back-up for website management, ensuring site stability, SEO tracking, and CMS efficiency.

Marketing Automation: Complete routine marketing automation tasks (mainly with HubSpot) to ensure and support marketing execution processes.

Skill Set

Should have deployed 3 to 4 agents with proven outcomes in the Digital Marketing space.

Hands-on experience with HubSpot and Salesforce (experience with ZoomInfo/Qualified is preferred)

Hands-on experience using LLMs (Claude is mandatory, Gemini/ChatGPT are huge advantage).

Experience with AI platforms like Lovable and Notebook LM is preferred.

Hands-on connecting MarTech tools with platforms like Make.com and Zapier to rapidly connect disparate MarTech tools.

Deep understanding of structuring data for LLMs.

Understanding of AEO/SEO & CRO preferred but not a showstopper.

Academics Diploma or equivalent certificate in Digital Marketing.

Professional certification in Gen AI and Agentic AI from any Tier 1 or equivalent institute (preferred).

Experience Level Senior Level