Marketing Automation & Data Architect

Sapiens; Bengaluru; Hybrid; INR 900,000 - 1,500,000; Full time

Job summary

Sapiens is seeking a semi-technical Digital Marketing professional with 3–5 years of experience for a hybrid role. You will automate Growth Marketing workflows using Claude or ChatGPT, connect HubSpot with Salesforce, and build API-driven dashboards to track business KPIs.

You’ll also back up website management, monitor SEO, and handle marketing automation tasks. The ideal candidate has hands-on MarTech integration experience and AI platform exposure.

Qualifications

• Diploma or equivalent in Digital Marketing.
• Gen AI / Agentic AI certification preferred.
• Hands-on with MarTech integrations and AI platforms.

Responsibilities

• Support build marketing agents using Claude, Gemini or ChatGPT to automate Growth Marketing workflows.
• Act as technical bridge between Salesforce and HubSpot ensuring seamless data flow and lead management.
• Design and maintain LLM‑powered dashboards connected via APIs to translate outcomes into KPIs.
• Back-up for website management, including SEO tracking and CMS efficiency.
• Automate routine marketing tasks (HubSpot focus) to support marketing execution processes.

Skills

HubSpot

Salesforce

LLMs

Make.com

Zapier

SEO

CRO

Education

Diploma in Digital Marketing

Tools

HubSpot

Salesforce

ZoomInfo/Qualified

Make.com

Zapier

Job description

Overview: Semi-technical candidates who have worked in a hybrid, i.e. Digital Marketing / semi-technical role with SaaS product or high-growth Fintech companies, with a total of 3–5 years experience.

Job Description

• Support build marketing agents: Support, build and deploy custom agents using Claude, Gemini, or ChatGPT to automate Growth Marketing workflows and establish cross-platform synchronisation.
• MarTech Orchestration: Act as the technical bridge between Salesforce and HubSpot, ensuring seamless data flow and lead management.
• Intelligence Dashboards: Design and maintain LLM-empowered, API-connected, interactive dashboards that translate automation outcomes into business KPIs.
• Web Management: Serve as the primary technical back-up for website management, ensuring site stability, SEO tracking, and CMS efficiency.
• Marketing Automation: Complete routine marketing automation tasks (mainly with HubSpot) to ensure and support marketing execution processes.

Skill Set

• Should have deployed 3 to 4 agents with proven outcomes in the Digital Marketing space.
• Hands‑on experience with HubSpot and Salesforce (experience with ZoomInfo/Qualified is preferred)
• Hands‑on experience using LLMs (Claude is mandatory, Gemini/ChatGPT are huge advantage).
• Experience with AI platforms like Lovable and Notebook LM is preferred
• Hands‑on connecting MarTech tools with platforms like Make.com and Zapier to rapidly connect disparate MarTech tools.
• Deep understanding of structuring data for LLMs.
• Understanding of AEO/SEO & CRO preferred but not a showstopper.

Academics

• Diploma or equivalent certificate in Digital Marketing.
• Professional certification in Gen AI and Agentic AI from any Tier 1 or equivalent institute (preferred).