Marketing Technology Engineer

Aspire, Jordan; India; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading marketing solutions provider in India is seeking a Marketing Automation & Data Activation Engineer with expertise in Braze and SQL. This role involves translating customer data into personalized engagement programs and collaborating with various teams to design campaigns. Ideal candidates should have hands-on experience with Hightouch and Liquid templating. You will troubleshoot data discrepancies and optimize lifecycle campaigns. This is an exciting opportunity to enhance data-driven marketing strategies.

Qualifications

• Hands-on experience with Braze.
• Advanced SQL skills including joins and window functions.
• Experience with Hightouch or similar reverse ETL tools.

Responsibilities

• Translate customer data into personalized engagement programs.
• Design segmentation logic and build automated campaigns.
• Ensure accurate data activation across platforms.

Skills

Braze

SQL

Hightouch

Liquid templating

Tools

Google Tag Manager

Amplitude

Segment CDP

Snowflake

Job description

We are seeking a hands-on Marketing Automation & Data Activation Engineer with strong expertise in Braze, SQL, Hightouch, and Liquid templating.

This role bridges data engineering and lifecycle marketing — translating customer data into intelligent, personalized, and scalable engagement programs.

You will work closely with marketing, product, and data teams to design segmentation logic, build automated campaigns, and ensure accurate data activation across platforms.

Requirements

Must-Have Skills

• Strong hands-on experience with Braze
• Advanced SQL (joins, CTEs, window functions, segmentation logic)
• Experience with Hightouch (or similar reverse ETL tools)
• Solid experience using Liquid templating for dynamic messaging
• Experience building and optimizing lifecycle campaigns
• Strong understanding of event-driven architecture in marketing systems
• Ability to troubleshoot data discrepancies across systems

Nice-to-Have

• Experience with Google Tag Manager (GTM)
• Familiarity with Amplitude
• Experience with Segment CDP
• Experience working with Snowflake
• Experience in growth marketing or experimentation environments