Marketing Automation & Data Architect

Sapiens International; Bengaluru; Hybrid; INR 900,000 - 1,500,000; Full time

Job summary

Sapiens International Corporation N.V. is hiring a Marketing Automation & Data Architect to lead automation efforts and bridge marketing tech with data platforms. You will deploy agents, orchestrate integrations, and translate automation outcomes into business KPIs.

The role focuses on building LLM-enabled dashboards, supporting website management, and advancing HubSpot-driven marketing programs within a hybrid setup.

Qualifications

• 3–5 years total experience in hybrid digital marketing / semi-technical roles in SaaS or fintech environments.
• Experience deploying marketing agents and automations across platforms.
• Proven ability to connect MarTech tools and data across systems.
• Strong background in data structuring for LLMs and API-based dashboards.
• Certifications in Gen AI and agentic AI are preferred.

Responsibilities

• Support, build and deploy custom agents to automate Growth Marketing workflows.
• Bridge Salesforce and HubSpot for seamless data flow and lead management.
• Design and maintain LLM-empowered, API-connected dashboards for KPI insights.
• Serve as technical support for website management, SEO tracking and CMS efficiency.
• Execute regular marketing automation tasks, primarily with HubSpot.

Skills

Marketing automation

MarTech orchestration

LLM-powered dashboards

Web management

HubSpot integration

Salesforce integration

Data structuring for LLMs

SEO/CRO understanding

Education

Diploma in Digital Marketing

Gen AI certification

Tools

HubSpot

Salesforce

ZoomInfo/Qualified

Claude

Gemini

ChatGPT

Make.com

Zapier

Lovable

Notebook LM

Job description

Marketing Automation & Data Architect

Overview: Semi-technical candidates who have worked in a hybrid, i.e. Digital Marketing / semi-technical role with SaaS product or high-growth Fintech companies, with a total of 3–5 years experience.

Job Description

• Support build marketing agents: Support, build and deploy custom agents using Claude, Gemini, or ChatGPT to automate Growth Marketing workflows and establish cross-platform synchronisation.
• MarTech Orchestration: Act as the technical bridge between Salesforce and HubSpot, ensuring seamless data flow and lead management.
• Intelligence Dashboards: Design and maintain LLM-empowered, API-connected, interactive dashboards that translate automation outcomes into business KPIs.
• Web Management: Serve as the primary technical back up for website management, ensuring site stability, SEO tracking, and CMS efficiency.
• Marketing Automation: Complete routine marketing automation tasks (mainly with HubSpot) to ensure and support marketing execution processes.

Skill Set

• Should have deployed 3 to 4 agents with proven outcomes in the Digital Marketing space.
• Hands-on experience with HubSpot and Salesforce (experience with ZoomInfo/Qualified is preferred)
• Hands-on experience using LLMs (Claude is mandatory, Gemini/ChatGPT are huge advantage).
• Experience with AI platforms like Lovable and Notebook LM is preferred
• Hands-on connecting MarTech tools with platforms like Make.com and Zapier to rapidly connect disparate MarTech tools.
• Deep understanding of structuring data for LLMs.
• Understanding of AEO/SEO & CRO preferred but not a showstopper.
• Diploma or equivalent certificate in Digital Marketing.
• Professional certification in Gen AI and Agentic AI from any Tier 1 or equivalent institute (preferred).

We Are

Sapiens International Corporation N.V. is a global leader of AI-centric, SaaS-based insurance software, delivering hyper-relevant experiences that are efficient, compliant, and innovative. With agile intelligence, Sapiens' solutions turn real-time data and human insight into precise action at every moment, across every risk.

The Sapiens platform includes agentic workflows accelerating every capability across policy, underwriting, claims, reinsurance, decisioning, and finance and compliance.

With more than 600 insurers in over 30 countries running on Sapiens, our deep industry expertise is the foundation of our long-term relationships, from initial implementation through to modernization and market transformation.

Sapiens is headquartered in London, serving customers in property and casualty, life, reinsurance, specialty, and workers' compensation from offices across North America, Europe, the Middle East, and Asia Pacific.

Your Recruitment Journey

We will keep you in the loop, as we focus on providing an inclusive screening and interview process. Each country has a local flavor, but here's what you can expect during our recruitment process: