Custom - Title Exception

PRI INDIA IT SERVICES PRIVATE LIMITED; Maharashtra; On-site; INR 3,500,000 - 6,000,000; Full time

Job summary

PRI INDIA IT SERVICES PRIVATE LIMITED is seeking a senior Marketing Automation professional to lead discovery, requirements gathering, and scalable MarTech implementations. Focus areas include SFMC and Sales Cloud integration, customer journeys, lead management, and governance.

You will drive MarTech strategy, platform optimization, and business growth, collaborating with global teams and ensuring adoption and ROI across regions.

Qualifications

• Bachelor's degree in technology, information systems, computer science, or related field.
• MBA/Masters degree preferred for strategic leadership.
• Minimum 10+ years of experience in Marketing Tech, Marketing Operations, or CRM platforms.
• Strong stakeholder management, leadership, and cross-functional coordination.

Responsibilities

• Lead solution discovery, requirements gathering, and scalable MarTech implementations.
• Drive SFMC and Sales Cloud integration, customer journeys, lead management, and nurture programs.
• Own governance frameworks, platform optimization, and MarTech strategy to grow business.
• Collaborate with Engineering, IT, Sales Enablement, Legal, Compliance, and stakeholders.
• Drive onboarding, enablement, training, and adoption of MarTech platforms.

Skills

Salesforce

SFMC

SQL

AMPscript

Email Studio

Automation Studio

Content Builder

Audience Builder

Education

Bachelor's degree in Technology/Information Systems/CS

MBA or Master’s degree preferred

Job description

Key Skills

• Salesforce
• SFMC and SFSC
• SQL
• AMP script
• Email studio
• Automation Studio
• Content builder
• Audience Builder

Key Responsibilities

• Role Overview
• Discussed the need for a senior Marketing Automation professional to lead solution discovery, requirements gathering, and implementation of scalable MarTech solutions.
• Focus on Salesforce Marketing Cloud (SFMC) and Salesforce Sales Cloud integration, customer journeys, lead management, lead scoring, nurture programs, consent management, and campaign execution.
• Candidate will drive MarTech strategy, governance, platform optimization, and business growth initiatives.
• Team: Global B2B Marketing Operations.
• Responsible for scaling lead generation capabilities across business units and regions.
• Key project areas include:
  • SFMC platform optimization and enhancements
  • Sales Cloud integration
  • Customer segmentation and double opt-in processes
  • Lead scoring and qualification
  • Campaign automation and governance
  • Marketing automation continuous improvement initiatives
  • Lead solution design and marketing automation implementation.
  • Gather and translate business requirements into technical solutions.
  • Manage project timelines, risks, dependencies, and stakeholder expectations.
  • Establish governance frameworks, operational standards, and best practices.
  • Drive onboarding, enablement, training, and adoption of MarTech platforms.
  • Collaborate with Engineering, IT, Sales Enablement, Legal, Compliance, and business stakeholders.
  • Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio, Content Builder, Audience Builder).
  • Salesforce Sales Cloud integration experience.
  • Marketing automation solution design, customer journeys, segmentation, lead management, lead scoring, and nurture programs.
  • Enterprise MarTech architecture, APIs, integrations, data governance, and platform operations.
  • SQL and AMPscript knowledge preferred.
  • SFMC Certification preferred.
  • Strong stakeholder management and communication skills.
  • Strategic and analytical problem-solving mindset.
  • Leadership, collaboration, mentoring, and cross-functional coordination abilities.
  • Bachelor's degree in technology, Information Systems, Computer Science, or related field.
  • MBA/Master's degree preferred.
  • Minimum 10+ years of experience in Marketing Technology, Marketing Operations, Marketing Automation, or CRM platforms.
  • Strong experience managing large-scale transformation and platform optimization initiatives.
  • Adoption and delivery of SFMC capabilities.
  • Improved lead generation, qualification, and conversion rates.
  • Enhanced sales and marketing alignment.
  • Improved customer engagement and marketing ROI.
  • Increased platform governance maturity and stakeholder satisfaction.