Marketing Associate

Kuhoo Technology Services Pvt Ltd; Mumbai; On-site; INR 420,000 - 660,000; Full time

Job summary

Kuhoo Technology Services Pvt Ltd is hiring a Marketing Associate – Outreach & Automation to lead large-scale student outreach across India using email, SMS, WhatsApp, and offline channels. You will own the marketing database, segment audiences, and ensure data quality while exploring AI-driven workflows.

The role requires 0–3 years in outreach marketing, strong English, and the ability to balance BAU with high-impact initiatives in a fast-paced setting.

Qualifications

• Bachelor’s degree in Marketing, Mass Media, Management, or related field.
• 0–3 years of experience in outreach marketing, digital marketing, CRM operations, or BTL coordination.
• Strong command of English and ability to work in a fast-paced environment.

Responsibilities

• Execute daily large-scale outreach campaigns (emails, SMS, WhatsApp).
• Maintain delivery hygiene across channels with error-free execution.
• Own and maintain the marketing database with segmentation by region, channel, lead type, and persona.
• Ensure ongoing data cleaning, enrichment, deduplication, and segment refresh.
• Manage geo-based, institute-based, and referral-led campaigns.
• Coordinate offline BTL activities and partner/vendor alignments.
• Track leads through the funnel and monitor TAT for outreach journeys.
• Collaborate with Sales, CRM, Ops, and Product teams; stay curious about new tools and automation.

Skills

Execution discipline

Cross-functional coordination

AI-enabled marketing

Campaign optimization

Education

Bachelor’s degree in Marketing / related field

Tools

WhatsApp API platforms (Gupshup Interakt Yellow.ai)

Canva / Adobe Express

ChatGPT / Gemini / Claude

Job description

The Marketing Associate – Outreach & Automation will drive large-scale student outreach via email, SMS, WhatsApp,
and offline channels. This role requires strong execution discipline, database ownership, AI-enabled marketing capabilities,
and cross-functional coordination to ensure timely, high-quality campaigns across India.

Key Responsibilities Areas

• Execute daily large-scale outreach campaigns (1,00,000+ emails, SMS/RCS, WhatsApp blasts).
• Maintain delivery hygiene across all channels with error-free execution.
• Own and maintain the marketing database with segmentation by region, channel, lead type, course type, and persona.
• Ensure ongoing data cleaning, enrichment, deduplication, and segment refresh.

3) Campaign Support

• Manage geo-based, institute-based, and referral-led campaigns.
• Support personalization for profile-based and persona-based communication tracks.
• Coordinate offline BTL activities such as canopies, college drives, counsellor activities, and QR-led activations.
• Align with regional teams, DSAs, partners, and event vendors for smooth execution.

5) Funnel Tracking & TAT Monitoring

• Track leads through the funnel and ensure TAT compliance for outreach-led journeys.
• Identify and highlight issues early (e.g., drop-offs, delayed follow-ups, broken journeys).

1) Time Management

• Execute time-sensitive campaigns under pressure.

2) Data Accuracy Mindset

• Ensure campaign hygiene, formatting consistency, and error-free execution.

3) Task Prioritization

• Balance BAU, ad-hoc requests, and high-impact initiatives.
• Proactively report issues with leads or delivery quality; maintain source-wise logs.
• Work effectively with CRM, Sales (SAM), Ops, and Product teams.
• Show curiosity toward new outreach tools, AI workflows, and automation methods.

Tools & Platforms

• WhatsApp API platforms (Gupshup, Interakt, Yellow.ai, etc.)
• Ability to run, monitor, and report on API-led campaigns.

2) Reporting Tools

3) Design Tools

• Canva, Adobe Express
• ChatGPT, Gemini, Claude
• Proficiency in AI-assisted proofreading, creative enhancement, and localization.

AI & Advanced Marketing Skills

• AI Creative Testing: Create multiple hooks, subject lines, SMS CTAs for A/B tests.
• AI Email Optimization: Improve open rates, CTAs, tone, and personalization using AI.
• AI FAQ Generation: Generate FAQs, micro-copy, and campaign explainers.
• AI-Driven Segmentation: Use prompt-based weekly updates to refine segments.

High-Impact Behaviours

• Lead Quality Feedback: Report low-quality leads or inconsistencies to SAM and marketing teams.
• Creative Innovation: Suggest new hooks, formats, and outreach ideas using AI insights.
• Continuous Learning: Proactively upskill on AI, automation, and funnel analytics.

Required Qualifications

• Bachelor’s degree in Marketing, Mass Media, Management, or related fields.
• 0–3 years of experience in outreach marketing, digital marketing, CRM operations, or BTL coordination.
• Strong command of English and comfort with fast-paced, multi-tasking environments.

What Success Looks Like

• Zero-error execution across all outreach channels.
• A clean, enriched, persona-based database.
• Strong collaboration with Sales, CRM, and Ops teams.
• Improved campaign response and conversion rates via AI-led optimization.
• Smooth event coordination and timely reporting.
• Consistent problem detection and disciplined escalation.

Why Join Us

Work at the intersection of digital marketing, AI tools, and large-scale student outreach. This high-ownership role directly
impacts business growth and student empowerment.

We welcome applications from all identities and walks of life.