Email Marketing Executive

AAFT; Mumbai; On-site; INR 600,000 - 1,000,000; Full time

Job summary

AAFT in Mumbai is seeking a dynamic Marketing Executive / Assistant Manager to lead multi-channel campaigns across email, WhatsApp, SMS, webinars, and referrals. The role focuses on lead nurturing, campaign automation, and driving student enrolments.

You will coordinate with content teams, optimise funnels, and analyze performance to boost counselling conversions. The ideal candidate has a marketing degree and hands-on experience with CRM platforms and webinar campaigns.

Qualifications

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• Experience in Email Marketing, CRM Marketing, Lifecycle Marketing, or Campaign Management.
• Hands-on experience managing multi-channel marketing campaigns and automation.
• Experience in EdTech, Education, or lead-generation-driven industries preferred.

Responsibilities

• Plan and execute course-specific email campaigns based on lead funnel stages.
• Manage audience segmentation, automated workflows, and drip campaigns using HubSpot or similar platforms.
• Conduct A/B testing and optimize open rates, click-through rates, and conversions.
• Execute targeted WhatsApp and SMS campaigns for lead engagement and retargeting.
• Develop automated follow-up journeys for incomplete applications and counselling sessions.
• Plan and execute weekly webinars for Mumbai and Gurgaon courses.
• Coordinate programme communication, execution, and performance tracking.
• Track campaign performance across all marketing channels and prepare performance reports.

Skills

Email marketing

CRM marketing

Lifecycle marketing

Lead nurturing

Campaign automation

A/B testing

Analytics

Stakeholder management

Multi-channel campaigns

Education

Bachelor's degree in Marketing or related field

Tools

HubSpot

LeadSquared

WhatsApp Business API

Job description

Role Overview

We are looking for a dynamic and result-oriented Marketing Executive / Assistant Manager to manage multi-channel marketing campaigns across email, WhatsApp, SMS, webinars, and referral programmes. The role focuses on lead nurturing, campaign automation, improving counselling conversions, and driving student enrolments.

Key Responsibilities

Email & Lifecycle Marketing

• Plan and execute course-specific email campaigns based on lead funnel stages.
• Manage audience segmentation, automated workflows, and drip campaigns using HubSpot or similar platforms.
• Conduct A/B testing and optimize open rates, click-through rates, and conversions.

WhatsApp & SMS Marketing

• Execute targeted WhatsApp and SMS campaigns for lead engagement and retargeting.
• Develop automated follow-up journeys for incomplete applications, missed counselling sessions, and pending payments.
• Monitor campaign performance and optimize communication workflows.

Webinar Marketing & Management

• Plan and execute weekly webinars for Mumbai and Gurgaon courses.
• Manage webinar promotions, registrations, reminders, and post-webinar follow-ups.
• Drive webinar attendance, counselling conversions, and enrolments through targeted campaigns.

Referral & Loyalty Programmes

• Plan and execute student referral and loyalty campaigns.
• Coordinate programme communication, execution, and performance tracking.
• Identify opportunities to increase referral-generated leads and enrolments.

Content & Campaign Coordination

• Coordinate with content and creative teams for campaign assets and promotional communication.
• Ensure course-related content and marketing materials are accurate and updated.
• Manage content requirements and delivery timelines.

Performance Tracking & Reporting

• Track campaign performance across all marketing channels.
• Analyse engagement, lead nurturing, counselling conversions, and enrolments.
• Prepare performance reports and identify opportunities for campaign optimization.

Required Skills & Competencies

• Strong understanding of email, CRM, and lifecycle marketing.
• Hands‑on experience with HubSpot, LeadSquared, or similar platforms.
• Knowledge of WhatsApp Business API, SMS marketing, and marketing automation.
• Understanding of lead nurturing, audience segmentation, and conversion funnels.
• Experience in webinar marketing, campaign management, and A/B testing.
• Strong analytical, communication, and stakeholder management skills.
• Ability to manage multiple campaigns and meet deadlines.

Experience & Qualification

• Bachelor's degree in Marketing, Digital Marketing, Mass Communication, Business Administration, or a related field.
• Relevant experience in Email Marketing, CRM Marketing, Lifecycle Marketing, or Campaign Management.
• Experience in EdTech, Education, or lead‑generation‑driven industries preferred.
• Hands‑on experience managing multi‑channel marketing campaigns and automation.