Campaign Associate

Hack2skill; Dadri; On-site; INR 400,000 - 800,000; Full time

Job summary

Hack2skill is seeking a Campaign Associate to drive activation and engagement for our programs. You will own the marketing plan from concept to recap, coordinating across organic and paid channels and aligning with data-driven goals.

Your role involves creating content, running email and WhatsApp campaigns, and planning social campaigns on LinkedIn, Instagram, X and YouTube. You will optimize ads, track results, and collaborate with cross-functional teams to keep programs on schedule.

Qualifications

• 2 years of full-time digital marketing experience.
• Hands-on campaign planning, email marketing, organic social and paid ads on at least one platform.
• Working knowledge of UTM tracking, retargeting and basic funnel analysis.
• Strong written English for social posts, ad copy and emails.
• Ability to manage several programs at once and meet deadlines.
• Ownership, a data-first mindset, and the ability to pick up new tools quickly.

Responsibilities

• Own the marketing plan for each program: goals, audience, channels, timeline and execution, with tracking and success metrics set before launch.
• Create program content: landing pages, emails, newsletters, blogs, ads, social posts and short videos, and turn winner stories into recaps and case studies.
• Run email and WhatsApp campaigns for registrations, reminders and engagement, using segmentation and A/B tests.
• Plan social campaigns across LinkedIn, Instagram, X and YouTube, and help build community around our programs.
• Set up, run and optimise Meta, Google and LinkedIn Ads, including retargeting visitors and past participants.
• Track results using dashboards and UTMs, share weekly reports, and recommend where to shift budget and effort.
• Work with platform, design, data and outreach teams to keep every program on schedule.

Skills

Campaign planning

Email marketing

Social media advertising

Analytics

Tools

UTM tracking

A/B testing

Job description

As a Campaign Associate in our Program Activation & Engagement team, you will make sure our programs reach the right people and fill up. You will own each program’s marketing from plan to recap: planning the campaign, running it across organic and paid digital channels, and improving results based on data.

What You’ll Do

• Own the marketing plan for each program: goals, audience, channels, timeline and execution, with tracking and success metrics set before launch
• Create program content: landing pages, emails, newsletters, blogs, ads, social posts and short videos, and turn winner stories and event highlights into recaps and case studies
• Run email and WhatsApp campaigns for registrations, reminders and engagement, using segmentation, personalisation and A/B tests
• Plan social campaigns across LinkedIn, Instagram, X and YouTube, and help build community around our programs and platform
• Set up, run and optimise Meta, Google and LinkedIn Ads, including retargeting website visitors, partial sign-ups and past participants
• Track results using dashboards and UTMs, share weekly reports, and recommend where to shift budget and effort
• Work with platform, design, data and outreach teams to keep every program on schedule

What We’re Looking For

• About 2 years of full-time digital marketing experience
• Hands-on experience with campaign planning, email marketing, organic social and paid ads on at least one platform
• Working knowledge of UTM tracking, retargeting and basic funnel analysis
• Strong written English for social posts, ad copy and emails
• Ability to manage several programs at once and meet deadlines
• Ownership, a data-first mindset, and the ability to pick up new tools and processes quickly

Bonus Points

• Experience marketing hackathons, events, webinars or programs to students and developers
• Ability to walk us through a campaign you ran with real numbers: budget, cost per registration, open and click rates, and what you changed based on the results