Social Media Manager (REMOTE) INDIA

Snapscale; Kolkata District; À distance; INR 1 500 000 - 3 000 000; Plein temps

Résumé du poste

Snapscale is seeking a Social Media Manager to lead AI-powered marketing initiatives from a remote location. You will drive multi-channel campaigns, optimize acquisition funnels, and leverage AI tools to maximize ROI and overall growth.

Ideal candidates will have 5+ years of marketing experience, strong analytics skills, and hands-on experience with automation platforms like HubSpot, Jasper, and ChatGPT. This role offers a remote setup with leadership responsibilities across a dynamic team.

Qualifications

• Bachelor's degree in Marketing or related field.
• 5+ years marketing experience, incl. 2+ years AI-driven campaigns.
• Hands-on with marketing automation and AI platforms.
• Strong analytics via GA, Looker, Tableau; adept at A/B testing.

Responsabilités

• Develop and execute AI-driven marketing strategies with automation and personalization.
• Lead a marketing team across performance, content, and design.
• Leverage AI tools to improve campaign performance and ROI.
• Plan product/service launches using AI-generated content and insights.
• Optimize funnels via behavior-based triggers and dynamic content.
• Collaborate with Sales and Product to align strategies and growth.
• Monitor campaigns with AI dashboards and real-time optimizations.
• Manage budget, resources, and ROI measurement.
• Conduct A/B testing and data-driven optimization.
• Stay up to date with AI marketing trends and best practices.

Connaissances

AI-enabled marketing

Campaign automation

Performance marketing

Team leadership

Data-driven decision making

Formation

Bachelor's degree in Marketing, Data Science, Business Administration, or related field

Outils

HubSpot

Jasper

ChatGPT

Salesforce Einstein

Looker

Tableau

A/B testing frameworks

Description du poste

Social Media Manager

Location: Remote

Job Type: Full-time

Openings: 1

About The Role

We are looking for an experienced Marketing Manager to lead our AI-powered marketing initiatives and drive business growth through innovative, data-driven strategies. The ideal candidate will have strong expertise in AI-enabled marketing, campaign automation, performance marketing, and team leadership.

You will be responsible for developing and executing multi-channel marketing campaigns, optimizing customer acquisition funnels, and leveraging AI tools to maximize marketing efficiency and ROI.

Key Responsibilities

• Develop and execute AI-driven marketing strategies focused on automation, personalization, customer segmentation, and predictive analytics.
• Lead, mentor, and manage a high-performing marketing team across performance marketing, content creation, and design.
• Utilize AI-powered marketing tools such as ChatGPT, Jasper, HubSpot AI, AdCreative.ai, and similar platforms to improve campaign performance and productivity.
• Plan and execute successful product and service launches using AI-generated content and real-time marketing insights.
• Optimize customer acquisition and conversion funnels through behavior-based triggers, dynamic content, and conversion path analysis.
• Collaborate closely with the Sales and Product teams to align marketing strategies and drive pipeline growth.
• Monitor campaign performance using AI-powered dashboards and analytics tools, making data-driven optimizations in real time.
• Manage the marketing budget, allocate resources effectively, and ensure measurable Return on Investment (ROI).
• Conduct A/B testing and continuously improve campaign performance through experimentation and data analysis.
• Stay up to date with the latest AI marketing trends, automation technologies, and digital marketing best practices.

Required Qualifications

• Bachelor's degree in Marketing, Data Science, Business Administration, or a related field.
• 5+ years of marketing experience, including at least 2 years leading or managing AI-enhanced marketing campaigns.
• Hands-on experience with marketing automation and AI platforms such as HubSpot, Jasper, Salesforce Einstein, ChatGPT, Mutiny, or equivalent tools.
• Strong proficiency with analytics platforms including Google Analytics, Looker, Tableau, and A/B testing frameworks.
• Excellent understanding of marketing KPIs, customer acquisition, growth loops, conversion funnels, and campaign optimization.
• Proven leadership skills with the ability to mentor teams and manage cross-functional projects.
• Strong analytical thinking, problem-solving ability, and an innovation-driven mindset.
• Excellent written and verbal communication skills.

Preferred Qualifications

• Experience in B2B, SaaS, Technology, Healthcare, or IT Services industries.
• Knowledge of SEO, SEM, Paid Media, Email Marketing, CRM platforms, and Marketing Automation.
• Experience managing AI-powered, multi-channel marketing campaigns.

Why Join Us?

• Lead innovative AI-driven marketing initiatives.
• Work with cutting-edge AI and marketing automation technologies.
• Collaborate with a dynamic, high-performing team.
• Opportunity to make a measurable impact on business growth and marketing strategy.

Shift Time: 6.30 to 3.30 Am +/- 1hrs