Marketing Executive

Desun Hospital; Agartala; On-site; INR 350,000 - 520,000; Full time

Job summary

Desun Hospital in Agartala is seeking a Hospital Marketing Executive to promote healthcare services, boost patient conversions, and strengthen the hospital's brand presence across the city and surrounding areas. The role balances community outreach with structured corporate B2B networking to secure patient referrals, pursue corporate tie-ups, and coordinate clinical marketing materials with the admin team.

Ideal candidate has 1–4 years in hospital sales or healthcare promotions, with MS Office

Qualifications

• Graduate degree required; BBA, MBA (Marketing), Mass Communication, or healthcare/pharmacy background preferred.
• 1–4 years in hospital sales, healthcare promotions, or MR roles.
• Excellent MS Office and negotiation skills.
• Knowledge of hospital workflows preferred.

Responsibilities

• Referral network management: build relationships with local diagnostic centres, clinics, and physicians to secure referrals.
• Corporate & institutional tie-ups: pitch and finalize healthcare contracts for wellness plans and employee benefits.
• Community health initiatives: plan and execute health camps, free check-up drives, seminars and awareness programs.
• Brand visibility and collateral: distribute marketing materials and promote specialties across the facility.
• Reporting & market intelligence: map pricing, track patient footfall, and prepare ROI reports for management.
• Patient referrals: direct and facilitate referrals to Desun Hospital, Kolkata for advanced medical care.

Skills

MS Office

Negotiation

Hospital workflows

Education

BBA

MBA (Marketing)

Mass Communication

Healthcare/ Pharmacy background

Job description

Role & responsibilities

Job Summary

The Hospital Marketing Executive will be responsible for promoting the hospital's healthcare services, boosting patient conversions, and strengthening the hospitals brand presence across Agartala. This role involves balancing community-level outreach with structured corporate B2B networking to establish a steady channel of patient referrals.

Key Responsibilities & Duties

• Referral Network Management (B2B Outreach):Meet and build working relationships with local diagnostic centres, clinics, and independent physicians across Agartala and neighbouring districts to secure patient referrals.
• Corporate & Institutional Tie-ups: Pitch, negotiate, and finalize healthcare service contracts with local corporate offices, banks, government departments, and NGOs for institutional health packages and employee wellness plans.
• Community Health Initiatives: Plan, organize, and execute local health camps, free check-up drives, seminars and awareness programs in urban and rural community pockets.
• Brand Visibility & Collateral: Coordinate the distribution of marketing materials (brochures, tariff flyers, banners) across the facility and target client zones. Work alongside the administrative team to market specific specialties (e.g.,Cardiology, Orthopedics).
• Reporting & Market Intelligence: Conduct fieldwork to map competitor pricing, tracking patient footfall patterns, and compiling weekly or monthly ROI reports for upper management.
• Patient: Directing and facilitating patient referrals to Desun Hospital, Kolkata for advanced medical care.

Preferred candidate profile

• Education: Graduate degree; a Bachelors in Business Administration (BBA), MBA (Marketing), Mass Communication, or healthcare/ pharmacy background is preferred.
• Experience: Generally, 1 to 4 years of experience in hospital sales, healthcare promotions, or medical representative (MR) field roles.
• Skills: Functional proficiency in MS Office (for tracking targets), outstanding negotiation tactics, and a strong understanding of hospital workflows.
• Language & Travel: Fluency in Bengali, English and Assamese is highly beneficial for local community camp execution. Candidates must own a two-wheeler for regular field visits.