Marketing Assistant

SDBI - School Of Data Science & Business Intelligence; Mumbai; On-site; INR 223,200 - 334,800; Full time

Job summary

A renowned education institute in Mumbai is looking for a Marketing Assistant to spearhead student outreach and admissions marketing. The ideal candidate will have a Bachelor's degree in Marketing or a related field, with 1-2 years of experience in digital marketing and lead generation. This role involves developing comprehensive marketing campaigns and building strong partnerships with educational partners. Interested candidates can send their CV to [e-mail].

Qualifications

• 1-2 years of experience in marketing, preferably in EdTech or admissions.
• Strong verbal and written communication skills.
• Experience with digital marketing strategies.

Responsibilities

• Develop and execute marketing campaigns to drive student enrollment.
• Manage CRM and optimize the conversion funnel.
• Build partnerships with educational institutions and industry leaders.

Skills

SEO

Digital Marketing

Lead Generation

Communication Skills

CRM Tools

Social Media Marketing

Education

Bachelor’s degree in Marketing or related field

Tools

Google Ads

CRM Software

Job description

Program Director at School of Data Science and Business Intelligence - University of Mumbai

Job Role – Marketing Assistant

Experience: 1–2 Years

Employment Type: Full-time

About company - SDBI is a Premium Data Science Institute offering Bachelors, Masters, and Diploma programs in Data Science and Business Analytics, in collaboration with Patkar College and accredited by the University of Mumbai.

We are looking for an experienced Marketing Executive to lead student outreach, admissions marketing, and brand-building initiatives. If you have a passion for Higher Education, digital marketing, and student engagement, this is a great opportunity to make an impact!

Key Responsibilities

• Develop & execute comprehensive marketing campaigns to drive student enrollment.
• Lead generation & admissions marketing – Manage CRM, follow-up on inquiries, and optimize the conversion funnel.
• Build & maintain a strong admissions network with schools, colleges, coaching institutes, and corporate partners.
• Create & execute digital marketing strategies, including SEO, SEM, Google Ads, and Social Media Marketing.
• Manage & enhance the website, ensuring effective landing pages and improved organic traffic.
• Design & run paid campaigns on Google, LinkedIn, Facebook, and Instagram to maximize reach.
• Plan & conduct webinars, workshops, and outreach programs for student awareness.
• Develop and maintain partnerships with industry leaders, EdTech platforms, and universities.
• Analyze marketing performance metrics to optimize campaigns for maximum ROI.
• Coordinate with faculty, academic teams, and industry professionals to align marketing efforts with SDBI’s vision.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business, Communications, or an MBA/BBA in Marketing or B.Com (Preferable with Digital Marketing Certification)
• 1-2 years of experience in marketing (preferably in EdTech, Admissions, or Digital Marketing).
• Strong verbal & written communication skills to engage with students, parents, and industry professionals.
• Experience in student admissions, lead generation, and conversion strategies.
• Proficiency in SEO, SEM, Google Ads, CRM tools, and social media marketing.
• Ability to build and maintain relationships with schools, colleges, and educational partners.
• Self-driven team player excited to contribute to SDBI’s growth and student success.

How to apply

Interested candidates can directly apply here or send their CV to [e-mail] with subject "Marketing assistant Mumbai"