Digital Marketing Manager

INDIAN SCHOOL OF BUSINESS MANAGEMENT AND ADMINISTRATION; Mumbai; On-site; INR 700,000 - 1,100,000; Full time

Job summary

ISBM is seeking an experienced Digital Marketing Manager to lead and execute digital marketing strategies that drive student admissions, increase brand awareness, and generate high-quality leads.

The candidate should excel in performance marketing, SEO, social media, campaign management, analytics, and team leadership, with responsibility for planning and optimizing campaigns across Google Ads, Meta, LinkedIn, and other platforms.

Qualifications

• Minimum 3+ years of digital marketing experience in a fast-paced environment.
• Proven track record of running B2C/B2B digital campaigns with measurable ROI.
• Strong analytical abilities and data-driven decision making.

Responsibilities

• Develop and implement digital marketing strategies to increase admissions and brand visibility.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta, LinkedIn, and other platforms.
• Generate high-quality leads while controlling CPL and maximizing ROI.
• Manage SEO, SEM, content, email, and social campaigns.
• Monitor website traffic and campaign performance using GA4 and GTM.
• Improve landing page performance and conversion rates.
• Coordinate with creative teams for campaign assets.
• Plan online campaigns, webinars, and admissions drives.
• Prepare weekly and monthly MIS reports on performance.
• Lead and mentor the digital marketing team for timely execution.
• Stay updated on industry trends and best practices.

Skills

Google Ads

Meta Ads

LinkedIn Ads

Performance Marketing

SEO

SEM

PPC

Social Media

Email Marketing

GA4

GTM

Search Console

CRM

Marketing Automation

WordPress

Landing Pages

Analytics & Reporting

Leadership

Team Management

MS Excel

Education

Bachelor's in Marketing

MBA/PG in Marketing

Tools

CRM systems

Marketing Automation

WordPress

GA4

GTM

Job description

Digital Marketing Manager

Company: Indian School of Business Management and Administration (ISBM)

Location: Bhayandar, Mumbai

Experience: 510 Years

Salary: As per industry standards

Job Type: Full-time (Work from Office)

Job Summary

ISBM is looking for an experienced and result‑oriented Digital Marketing Manager to lead and execute digital marketing strategies that drive student admissions, increase brand awareness, and generate high‑quality leads. The ideal candidate should have strong expertise in performance marketing, SEO, social media marketing, campaign management, analytics, and team handling.

Key Responsibilities

• Develop and implement digital marketing strategies to increase student admissions and brand visibility.
• Plan, execute, and optimize paid campaigns across Google Ads, Meta (Facebook Instagram), LinkedIn, and other digital platforms.
• Generate quality leads while maintaining the target cost per lead (CPL) and maximizing return on investment (ROI).
• Manage SEO, SEM, content marketing, email marketing, and social media campaigns.
• Monitor website traffic, user engagement, and campaign performance using Google Analytics (GA4) and Google Tag Manager (GTM).
• Improve website performance and landing page conversion rates.
• Coordinate with the creative team for digital creatives, videos, and campaign assets.
• Plan and execute online promotional campaigns, webinars, and admission campaigns.
• Analyze campaign performance and prepare weekly and monthly MIS reports.
• Manage and mentor the digital marketing team and ensure timely execution of campaigns.
• Stay updated with the latest digital marketing trends, tools, and industry best practices.
• Coordinate with internal departments to align marketing activities with business objectives.

Required Skills

• Strong knowledge of Google Ads, Meta Ads, LinkedIn Ads, and Performance Marketing.
• Hands‑on experience with SEO, SEM, PPC, Social Media Marketing, and Email Marketing.
• Proficiency in Google Analytics (GA4), Google Tag Manager (GTM), and Search Console.
• Experience with CRM systems and Marketing Automation tools.
• Knowledge of WordPress and landing page optimization.
• Strong analytical, reporting, and problem‑solving skills.
• Excellent communication, leadership, and team management abilities.
• Advanced knowledge of Microsoft Excel for reporting and data analysis.

Preferred Qualifications

• Graduate or Postgraduate in Marketing, Business Administration, or a related field.
• Digital Marketing certifications from Google, Meta, HubSpot, or similar platforms are preferred.
• Experience in the Education/EdTech industry will be an added advantage.

Contact

Email: [e-mail]

Phone: [phone]