Marketing Manager

SDA Bocconi Asia Center; Mumbai; On-site; INR 1,000,000 - 1,500,000; Full time

Job summary

A premier educational institution in Mumbai is seeking an experienced Marketing Manager to lead digital marketing strategies and content initiatives. The ideal candidate will have at least 4 years of experience in marketing and strong skills in content creation and digital advertising. Responsibilities include executing multi-channel campaigns and managing lead nurturing efforts. This position provides an opportunity to work in a prestigious organization ranked among the top business schools globally.

Qualifications

• Minimum 4 years of experience in marketing or content-focused roles.
• Strong skills in copywriting and multi-format content development.
• Hands-on experience with major digital advertising platforms.

Responsibilities

• Plan and execute multi-channel marketing campaigns.
• Develop, write, edit, and publish high-quality content.
• Manage lead nurturing workflows and optimize strategies.

Skills

Copywriting

Content Creation

Digital Advertising

Project Management

Communication

Tools

Meta Ads

Google Ads

LinkedIn Ads

HubSpot

Netcore

WordPress

Job description

Join to apply for the Marketing Manager role at SDA Bocconi Asia Center

Location: Powai, Mumbai, India (On‑Site and only Mumbai‑based candidates will be considered)

About the Role: SDA Bocconi Asia Center is seeking a strategic, creative, and data‑driven Marketing Manager to lead digital marketing, content strategy, and CRM‑driven initiatives. The role requires strong expertise in paid media, content creation, website management, and partner coordination to drive brand visibility and high‑quality lead generation.

Minimum 4 Years of Work Experience

Key Responsibilities:

• Plan and execute multi‑channel marketing campaigns across Meta, Google, LinkedIn, email, website, and social media
• Develop, write, edit, and publish high‑quality content for blogs, website, landing pages, videos, newsletters, and campaigns
• Maintain and regularly update website content with SEO‑focused improvements and keyword integration
• Use tools like Netcore and other CRM/automation platforms to manage lead nurturing workflows, segmentation, scoring, and reporting
• Analyze campaign and content performance, conduct A/B testing, and optimize strategies based on data insights
• Collaborate with internal teams, influencers, thought leaders, design teams, and key marketing partners to deliver cohesive brand communication
• Manage external agencies and marketing partners to ensure timely execution of campaigns and communication assets
• Monitor industry trends, competitor activities, and emerging digital strategies to refine overall marketing direction
• Ensure consistent brand voice and messaging across all touchpoints

Requirements:

• Minimum 4 Years of experience in marketing, digital advertising, or content‑focused roles
• Strong skills in copywriting, long‑form content creation, and multi‑format content development
• Hands‑on experience with Meta Ads, Google Ads, LinkedIn Ads, HubSpot, Netcore, and WordPress
• Strong communication, leadership, and project management capabilities

About the Organization: SDA Bocconi Asia Center evolved from the need for a global business school that can disseminate world‑class education in the Indian sub‑continent. SDA Bocconi Asia Center is a pan‑Asian hub in Mumbai that has been delivering Executive Education and Postgraduate Programs designed by SDA Bocconi School of Management, Italy since 2012. SDA Bocconi has a legacy of over 50 years and its prestigious triple crown accreditation – EQUIS, AMBA and AACSB – has positioned it as a leading business school in the world. It ranks #4th in Europe by Financial Times 2022. https://sdabocconiasiacenter.com/

Apply Now: https://forms.gle/Kr6h7sL93E6jqKwh8

Seniority level: Mid‑senior level

Employment type: Full‑time

Job function: Marketing and Sales

Industry: Higher Education

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