Marketing and Social Media Manager

93 Degrees Coffee Roasters; Bengaluru; On-site; INR 600,000 - 1,200,000; Full time

Job summary

93 Degrees Coffee Roasters is seeking a Marketing & Social Media Manager to lead our digital presence, social campaigns and product listings. You will drive content for reels, posts, and videos across platforms, coordinating with designers, influencers, and agencies to elevate our specialty coffee brand.

The role focuses on social media, e-commerce, and brand storytelling for our café experiences and product launches. On-site Bangalore operations require a hands-on, commercially minded marketer.

Qualifications

• Experience in F&B, specialty coffee, café, fashion, lifestyle, luxury or consumer brands will be preferred.
• Specialty coffee beans business and café operations experience is highly preferred.
• Hands-on experience managing Instagram and other social media platforms.
• Experience with e-commerce product listing and catalog management.
• Good understanding of digital marketing and social media trends.
• Strong content-writing and communication skills.
• Basic understanding of Meta Business Suite, Instagram Insights, Google Analytics, or similar tools.
• Knowledge of Canva or other basic design/content tools will be an advantage.
• Good coordination and project-management skills.
• Strong creative thinking with a commercial and business-oriented approach.
• Ability to work independently and manage multiple activities simultaneously.

Responsibilities

• Social Media & Digital Marketing: Manage and grow the companys social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Social media: Manage the founder’s page, personal brand and brand page.
• Plan and execute monthly social media calendars and campaigns.
• Develop engaging content ideas for Reels, posts, stories, videos, and promotional campaigns.
• Coordinate with designers, photographers, videographers, influencers, and other creative partners.
• Monitor social media trends and identify opportunities to improve engagement and reach.
• Track social media performance and prepare regular reports on reach, engagement, leads, and conversions.
• Manage paid social media campaigns and coordinate with external digital marketing agencies, where required.
• E-Commerce & Product Listing: Manage product listings across relevant e-commerce and online platforms.
• Create and maintain accurate product titles, descriptions, images, pricing, specifications, and other listing information.
• Research, create and maintain brand’s blog and recipes page.
• Ensure products are properly categorized and presented attractively.
• Regularly check listings for pricing, availability, images, content, and other errors.
• Coordinate with operations/accounts teams regarding inventory, orders, pricing, and product availability.
• Work towards improving product visibility, customer engagement, and online sales.
• Develop marketing campaigns for specialty coffee beans and café operations.
• Promote coffee products, café experiences, new launches and seasonal offerings.
• Create brand stories and educational content around specialty coffee, brewing, beans and café culture.
• Study competitors and current trends in the specialty coffee and F&B market.

Skills

Social media management

Content writing

Digital marketing

E-commerce product listing

Project coordination

Canva

Meta Business Suite

Instagram Insights

Google Analytics

Brand marketing

Tools

Meta Business Suite

Instagram Insights

Google Analytics

Canva

Job description

Job Description – Marketing & Social Media Manager

Company: 93 Degrees Coffee Roasters

Work Mode: On-site

Employment Type: Full-Time

Experience: 1–3 Years

F&B Experience: Mandatory

About the Role

We are looking for a creative and commercially driven Marketing & Social Media Manager to manage our digital presence, social media, e-commerce activities and brand marketing. The ideal candidate should have experience in e-commerce, product listing, social media marketing and lifestyle/F&B brands, with a strong understanding of the specialty coffee beans business and café operations.

Key Responsibilities

Social Media & Digital Marketing

• Manage and grow the company's social media presence across Instagram, Facebook, LinkedIn, YouTube, and other relevant platforms.
• Manage the founder’s page, personal brand and brand page
• Plan and execute monthly social media calendars and campaigns.
• Develop engaging content ideas for Reels, posts, stories, videos, and promotional campaigns.
• Coordinate with designers, photographers, videographers, influencers, and other creative partners.
• Monitor social media trends and identify opportunities to improve engagement and reach.
• Track social media performance and prepare regular reports on reach, engagement, leads, and conversions.
• Manage paid social media campaigns and coordinate with external digital marketing agencies, where required.

E-Commerce & Product Listing

• Manage product listings across relevant e-commerce and online platforms.
• Create and maintain accurate product titles, descriptions, images, pricing, specifications, and other listing information.
• Research, create and maintain brand’s blog and recipes page.
• Ensure products are properly categorized and presented attractively.
• Regularly check listings for pricing, availability, images, content, and other errors.
• Coordinate with operations/accounts teams regarding inventory, orders, pricing, and product availability.
• Work towards improving product visibility, customer engagement, and online sales.
• Develop marketing campaigns for specialty coffee beans and café operations.
• Promote coffee products, café experiences, new launches and seasonal offerings.
• Create brand stories and educational content around specialty coffee, brewing, beans and café culture.
• Study competitors and current trends in the specialty coffee and F&B market.

Required Skills

• Experience in F&B, specialty coffee, café, fashion, lifestyle, luxury or consumer brands will be preferred.
• Specialty coffee beans business and café operations experience is highly preferred.
• Hands-on experience managing Instagram and other social media platforms.
• Experience with e-commerce product listing and catalog management.
• Good understanding of digital marketing and social media trends.
• Strong content-writing and communication skills.
• Basic understanding of Meta Business Suite, Instagram Insights, Google Analytics, or similar tools.
• Knowledge of Canva or other basic design/content tools will be an advantage.
• Good coordination and project-management skills.
• Strong creative thinking with a commercial and business-oriented approach.
• Ability to work independently and manage multiple activities simultaneously.

Preferred Industry Background

Candidates with F&B experience will be given priority, particularly those who have worked with:

• Cloud Kitchens
• Food & Beverage D2C Brands
• Food Delivery / Online Food Businesses
• Food Retail / E-commerce

Additional experience with Fashion, Lifestyle, Luxury, Beauty, Premium Retail, or D2C brands will be an added advantage.

Ideal Candidate

We are looking for someone who is creative but commercially minded—someone who can not only create attractive social media content but also understand products, customers, e-commerce listings, campaigns, and sales.

The candidate should be comfortable working on-site in Bangalore, coordinating with multiple teams, and taking ownership of day-to-day marketing and social media activities.