Brand Strategist

My Coffee Co.; Gurugram District; On-site; INR 600,000 - 800,000; Full time

Benefits offered by this job

Unlimited coffee

Creative freedom

Monthly brainstorming brunches

Job summary

My Coffee Co. is seeking a creative and driven Brand Strategist to enhance our brand identity and connect with customers. This entry-level role involves crafting engaging brand strategies, collaborating across teams, and ensuring our brand speaks authentically across all platforms. Join us to turn your ideas into impactful campaigns and help craft memorable coffee experiences.

Qualifications

• Entry-level position.
• Experience in brand tone, voice, identity, and persona is preferred.
• Comfortable with Google Analytics and basic brand performance dashboards.

Responsibilities

• Develop brand strategies for effective marketing.
• Collaborate with design, operations, and marketing teams.
• Maintain brand voice and ensure consistency across all touchpoints.

Skills

Brand Architecture & Positioning

Writing for multiple touchpoints

Customer insights translation

Basic Analytics Awareness

Tools

Canva

Adobe Creative Suite

Meta Business Suite

Job description

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At My Coffee Co. , we don't just sell coffee — we brew moods, build experiences, and create moments people talk about.Caffeine-fuelled and purpose-driven, we’re on a mission to craft everyday moments people look forward to. You might just be our missing ingredient.

The Role:

We're looking for a Brand Strategist who can turn ideas into identity, who knows how to craft a brand that gets people talking, sipping, and falling in love with coffee in all its glorious forms — from filter to frappé.

Basically, if you think in taglines, dream in brand pyramids, and emotionally connect with packaging fonts — you’re hired (okay, not yet… but close).

Your Mission (should you choose to accept it):

·Develop brand strategies that don’t sound like they were stolen from a marketing textbook.

·Find the sweet spot between "What people want" and "What we brew."

·Collaborate with design, operations, and marketing like a well-pulled espresso shot — smooth, strong, and fast.

·You’ll define how brand talks to the world — from witty Instagram captions to clean menu copy, from scroll-stopping standees to website content that actually converts. If it’s customer-facing, your words will lead the conversation. Translate customer insights into killer campaigns.

·Be the protector of brand voice. If someone tries Comic Sans in a pitch deck — you roar .

Skills We’d Love You to Bring:

Brand Architecture & Positioning

·Experience in crafting brand tone, voice, identity, and persona

·Ability to translate customer insights into brand strategy

·Strong command of writing for multiple touchpoints: social media, website, packaging, menu, ads, internal branding

·Ability to write in varied tones (quirky, heartfelt, minimal, premium)

Marketing & Communication Tools

·Familiarity with tools like Canva, Adobe Creative Suite(Photoshop, Illustrator – for collaboration)

·Working knowledge of Meta Business Suite

·Understanding of platform-specific content (Instagram, Facebook, LinkedIn, Threads, Twitter, Google Business)

·Experience working with social calendars, trends, influencer briefs

·Experience creating messaging frameworks, value propositions, and campaign themes

·Ability to guide designers and marketers to ensure brand consistency

Basic Analytics Awareness

·Comfortable reading Google Analytics, Meta Insights , and basic brand performance dashboards

·Understand how to A/B test messaging and measure engagement

·Unlimited caffeine and unlimited creative freedom

·Monthly brainstorming brunches (yes, that’s a thing here)

·You get to say “I made that brand cool” in 2 years

·A team that values smart ideas, big energy, and even bigger ambition

Seniority level

• Seniority level

  Entry level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Food and Beverage Retail

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