Marketing Manager

AGF; Dadri, Gurugram District; Presencial; INR 1.080.000 - 1.320.000; Jornada completa

Descripción de la vacante

AGF is seeking a Marketing Manager with a minimum of five years of experience to lead brand marketing across digital and offline channels in India. The role emphasizes social media, content marketing, influencer campaigns, and customer engagement initiatives.

Responsibilities include planning campaigns, creating engaging content, coordinating with designers and creators for reels and ads, and managing influencer programs.

Formación

• Minimum 5 years of experience in marketing, digital marketing, brand marketing, social media, or a related field.
• Strong understanding of social media platforms and digital marketing.
• Excellent creative thinking and ability to generate fresh and engaging content ideas.
• Strong written and verbal communication skills.
• Ability to prepare clear briefs and coordinate effectively with designers, videographers, and content creators.

Responsabilidades

• Plan and execute brand marketing campaigns aligned with Whyte Farms brand positioning and business goals.
• Develop creative content ideas based on customer preferences, market trends, and brand objectives.
• Manage social media content planning and execution across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Research social media trends, competitor activities, viral content formats, and consumer insights.
• Work closely with designers, videographers, and content creators to develop reels, product videos, campaign creatives, carousels, stories, and advertisements.
• Plan and coordinate influencer marketing campaigns, including influencer identification, briefing, content tracking, and delivery management.
• Develop and execute UGC-style content, product shoots, customer stories, testimonials, and campaign concepts.
• Lead and support festive campaigns, product launches, sampling campaigns, customer engagement activities, and offline brand activations.
• Monitor campaign performance, social media engagement, reach, and content output.
• Maintain content calendars, creative briefs, campaign trackers, and marketing reports.
• Coordinate with internal teams to collect product information, customer insights, operational updates, and campaign requirements.
• Identify opportunities to strengthen brand visibility, customer engagement, and overall marketing performance.

Conocimientos

Marketing strategy

Social media

Content ideation

Campaign planning

Communication skills

Project management

Brand marketing

Herramientas

Google Sheets

Google Docs

Canva

Meta Business Suite

Descripción del empleo

Job Title: Marketing Manager
Experience: Minimum 5 Years
Salary: Up to 12 LPA
Employment Type: Full-Time

About the Role

We are looking for a creative, proactive, and result-oriented Marketing Manager to lead and execute marketing initiatives across digital and offline channels. The ideal candidate should have strong experience in social media, content marketing, influencer campaigns, brand campaigns, and customer engagement.

Key Responsibilities

• Plan and execute brand marketing campaigns aligned with Whyte Farms brand positioning and business goals.
• Develop creative content ideas based on customer preferences, market trends, and brand objectives.
• Manage social media content planning and execution across Instagram, Facebook, LinkedIn, and other relevant platforms.
• Research social media trends, competitor activities, viral content formats, and consumer insights.
• Work closely with designers, videographers, and content creators to develop reels, product videos, campaign creatives, carousels, stories, and advertisements.
• Plan and coordinate influencer marketing campaigns, including influencer identification, briefing, content tracking, and delivery management.
• Develop and execute UGC-style content, product shoots, customer stories, testimonials, and campaign concepts.
• Lead and support festive campaigns, product launches, sampling campaigns, customer engagement activities, and offline brand activations.
• Monitor campaign performance, social media engagement, reach, and content output.
• Maintain content calendars, creative briefs, campaign trackers, and marketing reports.
• Coordinate with internal teams to collect product information, customer insights, operational updates, and campaign requirements.
• Identify opportunities to strengthen brand visibility, customer engagement, and overall marketing performance.

Required Skills & Qualifications

• Minimum 5 years of experience in marketing, digital marketing, brand marketing, social media, or a related field.
• Strong understanding of social media platforms and digital marketing.
• Excellent creative thinking and ability to generate fresh and engaging content ideas.
• Strong written and verbal communication skills.
• Good understanding of Instagram trends, Reels, influencer marketing, and campaign execution.
• Ability to prepare clear briefs and coordinate effectively with designers, videographers, and content creators.
• Strong coordination, planning, and project management skills.
• Working knowledge of Google Sheets, Google Docs, Canva, Meta Business Suite, and basic digital marketing tools.
• Strong attention to detail with the ability to manage multiple campaigns simultaneously.
• Ability to work with speed, ownership, and accountability.
• Candidates with experience in Food, Lifestyle, D2C, Premium Brands, FMCG, or Consumer Marketing will be preferred.

What Were Looking For

We are looking for someone who is creative, hands-on, commercially aware, and passionate about building brands. The candidate should be comfortable taking ownership of campaigns from ideation to execution and should have a strong understanding of what drives engagement and customer attention.

Salary: Up to 12 LPA, depending on experience and current compensation.