Social Media Manager

Purple & Pink Digital Marketing Pvt Ltd; India; Sur place; INR 700 000 - 1 400 000; Plein temps

Résumé du poste

Purple & Pink Digital Marketing Pvt Ltd in India is seeking a Digital Marketing Manager to lead social media planning, content strategy, execution, and performance analysis for multiple client accounts.

The ideal candidate will be creative, strategic, and result-driven, proficient with Canva and AI-powered tools to generate high-quality content efficiently and to drive measurable campaigns across platforms including Instagram, Facebook, LinkedIn, YouTube, X, and more.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or related field.
• Strong understanding of social platforms and digital marketing fundamentals.
• Excellent written and verbal communication.
• Strong organizational and project management abilities.
• Creativity combined with analytical thinking.

Responsabilités

• Develop and execute social media strategies for multiple brands.
• Create monthly content calendars and campaign plans.
• Write engaging captions, post copies, and content briefs.
• Utilise AI tools for ideation, copywriting, research, image generation, and workflow optimisation.
• Manage and schedule content across Instagram, Facebook, LinkedIn, YouTube, X, and other platforms.
• Monitor social media performance and prepare monthly reports.
• Track industry trends, competitor activities, and emerging digital opportunities.
• Coordinate with design, content, and performance marketing teams.
• Manage influencer collaborations and user-generated content initiatives.
• Ensure brand consistency across all digital touchpoints.

Connaissances

Canva

ChatGPT

Copilot

Gemini

Claude

Midjourney

Community Management

Social strategy

Formation

Bachelor's degree in Marketing/Comms/Journalism/Business

Outils

Meta Business Suite

Description du poste

Purple & Pink Digital Marketing Pvt. Ltd.is a fast-growing digital marketing agency specialising in hospitality, luxury, lifestyle, and premium consumer brands. We create impactful digital experiences through social media marketing, content creation, performance marketing, influencer collaborations, and brand storytelling. Our mission is to help brands build meaningful connections with their audiences while delivering measurable business results.

Position: Digital Marketing Manager

We are looking for a creative, strategic, and result-drivenSocial/Digital Marketing Managerto lead social media planning, content strategy, execution, and performance analysis across multiple client accounts.

The ideal candidate is passionate about digital trends, understands audience behaviour, and can leverage modern tools, includingCanva and AI-powered platforms, to create high-quality content efficiently.

Key Responsibilities

• Develop and execute social media strategies for multiple brands and clients.
• Create monthly content calendars and campaign plans.
• Write engaging captions, post copies, and content briefs.
• Utilise AI tools for content ideation, copywriting, research, image generation, and workflow optimisation.
• Manage and schedule content across Instagram, Facebook, LinkedIn, YouTube, X, and other platforms.
• Monitor social media performance and prepare monthly reports.
• Track industry trends, competitor activities, and emerging digital opportunities.
• Coordinate with design, content, and performance marketing teams.
• Manage influencer collaborations and user-generated content initiatives.
• Ensure brand consistency across all digital touchpoints.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Strong understanding of social media platforms and digital marketing fundamentals.
• Excellent written and verbal communication skills.
• Strong organisational and project management abilities.
• Creativity combined with analytical thinking.

Required Experience

• 3-5 years of experience in Social Media Management or Digital Marketing.
• Experience managing multiple client accounts simultaneously.
• Prior agency experience will be preferred.
• Proven portfolio showcasing successful social media campaigns and content strategies.

Must-Have Skills

• Canva (Mandatory)
• AI Tools such as ChatGPT, Copilot, Gemini, Claude, Midjourney, etc. (Mandatory)
• Community Management
• Meta Business Suite

What We Offer

• Opportunity to work with leading hospitality and premium brands.
• Fast-paced and collaborative work environment.
• Exposure to innovative AI-driven marketing practices.
• Career growth and leadership opportunities.
• Creative freedom to experiment and innovate.