Account Social Media Manager

Nextup Robotics; Ghaziabad District; On-site; INR 300,000 - 600,000; Full time

Job summary

Nextup Robotics is seeking a proactive Social Media Manager to own and grow our presence on Facebook, Instagram, YouTube, X (Twitter), LinkedIn and more. You will craft content that showcases robotics and automation solutions, turning engagement into leads and sales.

Freshers and experienced candidates are welcome, with a passion for tech and storytelling. You will collaborate with engineering and marketing to translate complex product details into compelling content, manage campaigns, and

Qualifications

• Hands-on experience managing Facebook, Instagram, YouTube, X and LinkedIn accounts.
• Strong copywriting and communication skills.
• Basic graphic design and video editing using Canva, CapCut, Adobe Premiere/Photoshop or similar.
• Familiarity with Meta Business Suite, Meta Ads Manager, YouTube Studio and scheduling tools (Buffer, Hootsuite, etc.).
• Understanding of social media analytics and performance tracking.
• Ability to create content for a technology-driven or B2B audience.
• Creativity, attention to detail and the ability to work independently.

Responsibilities

• Own and grow company social media accounts across platforms.
• Plan and execute platform-wise strategies to grow followers, reach and engagement.
• Create engaging content on robotics, automation, AI and product launches.
• Plan and produce reels, shorts, YouTube videos and testimonials.
• Run lead-generation campaigns with defined budgets and targets.
• Track KPIs and prepare weekly/monthly reports with insights.

Skills

Social media management

Copywriting

Video editing

Graphic design

Analytics & reporting

Content strategy

Tools

Meta Business Suite

Meta Ads Manager

YouTube Studio

Buffer

Hootsuite

CapCut

Adobe Creative Suite

Job description

Social Media & Content Creator
Industry: Robotics, Automation & Technology
Employment Type: Full-time

About the Role

We are looking for a results-driven Social Media Manager to own and grow our companys social media accounts on Facebook, Instagram, YouTube, X (Twitter), LinkedIn and other relevant platforms. You will be responsible for building our brand, growing our audience, and turning social media engagement into leads and sales for our robotics products and automation solutions.

Freshers with strong communication skills, creativity and a real interest in robotics, AI and technology are welcome to apply, as are experienced candidates.

Key Responsibilities

Account Management and Growth

• Take full ownership of all company social media accounts (Facebook, Instagram, YouTube, X, LinkedIn and others) and keep them active, consistent and on-brand.
• Build and execute a platform-wise strategy to grow followers, reach and engagement.
• Plan and maintain a monthly content calendar with timely, consistent posting.
• Optimize profiles, bios, hashtags, keywords and posting times for each platform.

Content Creation

• Create engaging content on robotics, automation, AI, product launches, company news and behind-the-scenes activities.
• Write captions, posts, threads, blogs and promotional copy that highlight our products and solutions.
• Plan and produce reels, shorts, YouTube videos, product demos and customer testimonials.
• Design creatives, banners, carousels and infographics using Canva or Adobe Creative Suite.
• Work with the engineering and technical teams to turn complex product details into simple, engaging content.

Sales and Lead Generation

• Run social media campaigns focused on lead generation, inquiries and sales conversions.
• Set up and manage paid ad campaigns (Meta Ads, YouTube Ads, X Ads) with a defined budget and target.
• Coordinate with the sales and business development teams to pass on, follow up and track leads from social media.
• Build funnels from content to inquiry (CTAs, landing pages, DMs, WhatsApp/lead forms).

Community and Brand Reputation

• Respond to comments, messages and inquiries quickly and professionally.
• Engage with followers, industry communities, influencers and tech creators.
• Protect and maintain a professional brand image, including handling negative feedback.

Analytics and Reporting

• Track KPIs such as reach, engagement rate, follower growth, video views, leads and cost per lead.
• Prepare weekly and monthly performance reports with insights and recommendations.
• Run A/B tests on content and ads, and improve based on the data.
• Monitor competitors, trends and robotics industry developments.

Events and Launches

• Support product launches, exhibitions, trade shows and robotics events with live coverage and promotion.

Required Skills

• Hands-on experience managing Facebook, Instagram, YouTube, X and LinkedIn accounts.
• Strong copywriting and communication skills.
• Basic graphic design and video editing (Canva, CapCut, Adobe Premiere/Photoshop or similar).
• Familiarity with Meta Business Suite, Meta Ads Manager, YouTube Studio and scheduling tools (Buffer, Hootsuite, etc.).
• Understanding of social media analytics and performance tracking.
• Ability to create content for a technology-driven or B2B audience.
• Creativity, attention to detail and the ability to work independently.

Preferred Candidate Profile

• Freshers or experienced candidates in social media, digital marketing, content creation or brand promotion.
• Candidates with internships, personal pages or a content portfolio (please share links).
• Proven record of growing accounts or generating leads (a plus).
• Interest in robotics, automation, AI or emerging technology.
• A proactive, self-motivated person who can work with a technical team and simplify technical concepts.