Marketing and Influencer Manager

Bucketlistt; Dehradun; On-site; INR 502,000 - 725,000; Full time

Benefits offered by this job

Performance bonus

ESOPs

On-site role in Dehradun

Job summary

bucketlistt.com in Dehradun is seeking a marketing leader to run creator partnerships and paid campaigns. You will pitch creators, brief shoots and manage ads to drive bookings city by city, starting from Rishikesh.

The role blends online growth with offline buzz, requires 2–4 years of experience, and offers a base salary of Rs. 45,000–65,000 per month with performance bonuses and ESOPs for the right candidate.

Qualifications

• End-to-end influencer campaigns with measurable results.
• Marketing experience at travel or consumer startups preferred.
• 2–4 years of experience in marketing roles.
• Fluent in Hindi and English.

Responsibilities

• Build and manage a roster of travel and adventure creators: outreach, deals, briefs, timelines, and payouts.
• Plan monthly campaigns for every destination we launch.
• Run Meta and Google ads with founders, tracking CAC, ROAS and bookings.
• Drive offline and community growth with partners and venues.
• Collaborate with designers and video editors to ensure strong creatives.
• Report weekly on spend, bookings and upcoming actions.

Skills

Influencer marketing

Campaign management

Meta Ads

Google Ads

GA4

Hindi-English bilingual

Tools

Meta Ads Manager

Google Ads

GA4

Job description

Dehradun · 2 to 4 years · Rs. 45,000 to 65,000 per month + performance bonus + ESOPs for the right candidate

Hey! We're hiring someone to run marketing and creator partnerships at bucketlistt.com.

What we're building

bucketlistt.com is a curated marketplace for travel and adventure experiences, starting from Rishikesh and expanding city by city. Alongside it we run OkGhumo, the operating system adventure operators use to run their business. Think of what Zomato and Petpooja did for the food industry, or what BookMyShow did for movies, built ground up for adventure experiences in India.

Why this role, why now

Travellers decide where to go from reels and friends, not banner ads. We want one person who can turn creators, campaigns and offline buzz into bookings, city by city.

Our gunpowder

• Founders: Shubham Makhecha, CEO (CA, AIR 36, ex-PwC, ex-Accenture), Nitant Desai, CFO/COO (CA, ex-PwC), and Divyam Shah, CTO (techie, ex-Prepseed)
• VC-backed: we have raised two rounds, close to $1 million in total
• Live in 3 cities, with more than Rs. 20 crores of bookings managed in the last 9 months by a very lean team

Who we're looking for

• Not an a**hole. Arrogance is a deal breaker
• Obsessed with the problem, not the title
• A doer first. You'll pitch creators, brief shoots and run ads yourself, not hand it to an agency
• You know which travel creators actually drive bookings, not just views
• Comfortable with uncertainty. We're 0 to 1 and things change weekly
• Fits our values: Stupid (ask the obvious questions), Curious, Childish (have fun doing it)

What you'll do

• Build and manage a roster of travel and adventure creators: outreach, barter or paid deals, briefs, timelines and payouts
• Plan monthly campaigns for every destination we launch
• Run Meta and Google ads with the founders, tracking CAC, ROAS and bookings
• Drive offline and community growth: hostels, cafes, colleges, posters and our WhatsApp referral programme
• Work with our designer and video editor so every campaign ships with strong creatives
• Report weekly: spend, bookings, and what changes next week

Requirements

• An influencer campaign you ran end to end, with numbers to show OR
• A strong marketing stint at a travel or consumer startup OR
• You've grown your own page or community from zero AND
• 2 to 4 years of experience
• Comfortable with Meta Ads Manager, Google Ads and GA4
• Fluent Hindi and English

Preference

These are not must-haves. Candidates who meet them will get a preference.

• Less than 28 years
• Previous experience at a travel company
• Women are preferred

This role is not for you if

• You measure success in followers, not bookings
• You've only ever worked through agencies
• You need a big budget before you can get results

What's in it for you

• A blank canvas. No legacy mess, no approvals chain
• Your work shows up directly in bookings and revenue
• Live and work from Dehradun with a small, fun team, and travel to every city we launch
• Pay: Rs. 45,000 to 65,000 per month, plus a performance bonus and ESOPs for the right candidate
• Stay provided in Dehradun with the core team

Life at a startup

• Travel will be there, lots of it!
• We're a startup, so you'll step out of your comfort zone and do things you've never done before, like:
  • Calling customers
  • Talking to vendors
  • Onboarding new vendors
  • Resolving their issues
• Most of the time you'll be doing the work in your job profile, but you'll also handle tasks from other key areas when they need urgent attention

Location and terms

Dehradun, on‑site, full time, 6 days a week (9 am to 6 pm, one weekday off). 2‑month probation and 2‑month notice period.