Marketing Analyst/ Executive

Privacypillar; Bengaluru; Presencial; INR 600.000 - 900.000; Jornada completa

Descripción de la vacante

Privacypillar in Bengaluru seeks a Marketing Analyst/Executive to drive demand generation and lead management. You will plan multi-channel campaigns, build lead databases, and collaborate with sales to optimize handoffs.

You will support pre-sales, create compelling presentations, proposals, and impactful outreach while ensuring compliance with data privacy norms. This role is based on-site in Bengaluru.

Formación

• 2-4 years of experience in pre-sales, marketing, lead generation or business development.
• Proficiency in MS Office and CRM platforms.
• Strong understanding of B2B marketing and lead generation.
• Experience managing email marketing and sales outreach campaigns.
• Excellent verbal and written communication skills.
• Strong presentation and interpersonal abilities.

Responsabilidades

• Plan and execute B2B lead generation campaigns across multiple channels.
• Build and maintain lead databases for targeted marketing initiatives.
• Collaborate with sales teams to optimize lead nurturing and handoff processes.
• Understand client requirements and coordinate with internal teams to develop tailored solutions.
• Prepare compelling presentations, proposals, case studies, and pitch documents.
• Assist the sales team in responding to RFPs, RFQs, and client inquiries.
• Support marketing campaigns aimed at lead generation and customer acquisition.
• Collaborate with the marketing team to create sales enablement materials.
• Assist in organizing webinars, exhibitions, trade shows and networking events.
• Conduct competitor analysis and market intelligence research.
• Track industry trends and customer need to identify new business opportunities.
• Manage end-to-end marketing campaigns along with the team, including planning, execution, tracking and reporting.
• Support ABM (Account-Based Marketing) and targeted outreach initiatives.
• Ensure marketing activities comply with data privacy and compliance regulations.
• Maintain knowledge of DPDPA, CCPA, GDPR, consent management, and customer data governance practices.
• Coordinate with external vendors, agencies, and technology partners to support marketing initiatives.

Conocimientos

2-4 years experience

MS Office proficiency

CRM platforms

B2B marketing

Email marketing

Verbal communication

Written communication

Presentation skills

Interpersonal skills

Analytical thinking

Attention to detail

Project & campaign management

Cross-functional collaboration

Stakeholder management

Problem-solving

Herramientas

MS Office

CRM platforms

Descripción del empleo

Demand Generation & Lead Management

• Plan and execute B2B lead generation campaigns across multiple channels.

• Build and maintain lead databases for targeted marketing initiatives.

• Collaborate with sales teams to optimize lead nurturing and handoff processes.

Pre-Sales Support

• Understand client requirements and coordinate with internal teams to develop tailored solutions.

• Prepare compelling presentations, proposals, case studies, and pitch documents.

• Assist the sales team in responding to RFPs, RFQs, and client inquiries.

Marketing Coordination

• Support marketing campaigns aimed at lead generation and customer acquisition.

• Collaborate with the marketing team to create sales enablement materials.

• Assist in organizing webinars, exhibitions, trade shows and networking events.

Market Research & Analysis

• Conduct competitor analysis and market intelligence research.

• Track industry trends and customer need to identify new business opportunities.

Campaign Management

• Manage end-to-end marketing campaigns along with the team, including planning, execution, tracking and reporting.

• Support ABM (Account-Based Marketing) and targeted outreach initiatives.

Compliance & Vendor Coordination

• Ensure marketing activities comply with data privacy and compliance regulations.

• Maintain knowledge of DPDPA, CCPA, GDPR, consent management, and customer data governance practices.

• Coordinate with external vendors, agencies, and technology partners to support marketing initiatives.

Required Skills & Qualifications

Must-Have Skills

• 2 - 4 years of experience in pre-sales, marketing, lead generation or business development.

• Proficiency in MS Office (PowerPoint, Excel, Word) and CRM platforms.

• Strong understanding of B2B marketing and lead generation.

• Experience managing email marketing and sales outreach campaigns.

• Excellent verbal and written communication skills.

• Strong presentation and interpersonal abilities.

Key Competencies

• Analytical thinking

• Attention to detail

• Project and campaign management

• Cross-functional collaboration

• Communication and stakeholder management

• Problem-solving and decision-making

Job Features

Job Category

Marketing Analyst / Executive