Marketing Analyst

Capestart Inc.; Nagercoil; Sur place; INR 400 000 - 650 000; Plein temps

Résumé du poste

Capestart Inc. in India is seeking a high-energy Marketing Analyst to drive LinkedIn-led outreach and multi-channel campaigns for SaaS targets. You will build audience profiles, assemble prospect lists, and support the outreach team with messaging, testing, and optimization.

You will research markets, track performance, identify trends, and propose tool improvements, staying current on AI-powered marketing tech. 1–2 years in SaaS, strong writing, and fast execution are essential.

Qualifications

• 1–2 years of experience in SaaS.
• Experience in managing campaigns across email, social media, and other platforms.
• Good writing skills for LinkedIn outreach.
• Familiarity with marketing automation platforms (HubSpot, YAMM, and others).
• Excellent organizational and project management abilities.
• Proactive and fast-moving with strong communication.

Responsabilités

• Drive LinkedIn-led spear marketing to start conversations with decision-makers.
• Use LinkedIn Sales Navigator and company pages to generate qualified leads.
• Test and optimize messaging and track conversions.
• Identify target companies, ICPs, and buyer personas in SaaS.
• Spot market trends and opportunities with clear recommendations.
• Build accurate prospect lists with Seamless.ai, Apollo.io, and Lusha.
• Run email and social campaigns using YAMM, HubSpot, and similar tools.
• Research new tools to improve data collection, analysis, and reporting.
• Stay updated on AI-powered marketing technologies.

Connaissances

Energetic

Strong communicator

LinkedIn writing

Multitasking

Curious

Willing to learn

Outils

HubSpot

YAMM

Seamless.ai

Apollo.io

Lusha

Description du poste

We need a high-energy Marketing Analyst to support marketing efforts, using LinkedIn as the primary channel to reach target companies and decision-makers, followed by email campaigns. The role covers audience research, prospect list building, LinkedIn-led spear marketing, and support for the outreach team across multiple campaigns. The analyst will also track performance, spot market trends, and recommend tools and improvements. The ideal candidate should be energetic, fast-moving, and dedicated, with a proactive, results-driven mindset.

Roles and Responsibilities

LinkedIn & Social Media Marketing (Core Focus)

• Own and drive LinkedIn-led spear marketing: targeted outreach, account-based campaigns, and persona-specific messaging that start real conversations with decision-makers.
• Use LinkedIn Sales Navigator, company pages, and content to build brand visibility and generate qualified leads.
• Test and optimize LinkedIn messaging, connection strategies, and content formats, and track what converts.

Market & Audience Research

• Understand the SaaS industry well enough to identify target companies, ideal customer profiles, and buyer personas.
• Spot market trends, competitor moves, and new opportunities, and turn them into clear, actionable recommendations.

Campaign Support & Execution

• Use lead-gen platforms such as Seamless.ai, Apollo.io, and Lusha to build accurate, high-quality prospect lists.
• Run campaigns with tools like YAMM, HubSpot, and similar platforms.

Technology & Continuous Improvement

• Research and recommend new tools and platforms that improve data collection, analysis, and reporting.
• Stay current on emerging marketing and SaaS technologies, including AI-powered tools.

Qualifications

• The candidate must be energetic, fast-moving, dedicated, curious, and a strong communicator
• The candidate should have good writing skills, especially for LinkedIn outreach
• 1-2 years of experience in the SaaS industry
• Experience in managing campaigns across email, social media, and other platforms
• Familiarity with marketing automation platforms (HubSpot, YAMM, and other tools)
• Excellent organizational and project management abilities
• Willingness to learn new processes and adapt to fast-moving campaign needs
• Good research skills and must be a multitasking person