LinkedIn Marketing Specialist

Envision Intelligence LLP; India; On-site; INR 450,000 - 600,000; Full time

Benefits offered by this job

Competitive salary and performance-based incentives

Opportunities for professional development and continuous learning

Flexible work environment

Job summary

A leading digital marketing firm in Visakhapatnam seeks a digital marketing specialist to optimize LinkedIn profiles and develop targeted content strategies. The ideal candidate has 1-3 years of experience in digital marketing, strong skills in LinkedIn tools, and excellent communication abilities. This role offers competitive salary, professional development opportunities, and a flexible work environment to encourage a healthy work-life balance.

Qualifications

• 1-3 years in digital marketing with a focus on LinkedIn marketing strategies.
• Digital marketing or LinkedIn marketing certifications are advantageous.
• Experience in B2B marketing and understanding of professional networking dynamics.

Responsibilities

• Ensure LinkedIn profiles are professional and aligned with the brand.
• Develop content strategy tailored for LinkedIn.
• Manage audience engagement effectively.

Skills

Proficiency in LinkedIn’s tools and features

Strong content creation abilities

Excellent written and verbal communication skills

Analytical skills

Familiarity with marketing automation tools and CRM systems

Education

Bachelor’s degree in Marketing, Communications, Business, or related field

Tools

LinkedIn Ads

Sales Navigator

Job description

Key Responsibilities

• Profile Optimization: Ensure both personal and company LinkedIn profiles are professional, complete, and aligned with the brand's identity.
• Content Strategy: Develop and implement a content plan tailored for LinkedIn, including articles, updates, and multimedia content to engage our target audience.
• Audience Engagement: Actively manage interactions by responding to comments, messages, and participating in relevant LinkedIn groups to build relationships and establish thought leadership.
• Lead Generation: Utilize LinkedIn tools such as Sales Navigator to identify and connect with potential clients, partners, and industry influencers.
• Advertising Campaigns: Create and manage LinkedIn advertising campaigns, including budget allocation, targeting specific demographics, and analyzing performance metrics.
• Analytics and Reporting: Monitor and report on key performance indicators (KPIs) such as engagement rates, click‑through rates, and conversion metrics to assess the effectiveness of LinkedIn marketing efforts.
• Trend Monitoring: Stay updated with the latest LinkedIn features, trends, and best practices to continually optimize strategies.

Qualifications

• Educational Background: Bachelor’s degree in Marketing, Communications, Business, or related field.
• Experience: 1‑3 years in digital marketing with a focus on LinkedIn marketing strategies.
• Skills: Proficiency in LinkedIn’s tools and features, including LinkedIn Ads and Sales Navigator; strong content creation abilities; excellent written and verbal communication skills; analytical skills to interpret data and make informed decisions; familiarity with marketing automation tools and CRM systems.
• Certifications: Digital marketing or LinkedIn marketing certifications are advantageous.
• Preferred: Experience in B2B marketing; understanding of professional networking dynamics; ability to work collaboratively across teams and manage multiple projects simultaneously; creative thinker with a proactive approach to problem‑solving.

Benefits

• Competitive salary and performance‑based incentives.
• Opportunities for professional development and continuous learning.
• Flexible work environment with a focus on work‑life balance.

We invite you to join our innovative marketing team and help us leverage LinkedIn to drive brand growth and engagement.