Marketing Analyst

Gramener; Hyderabad; On-site; INR 600,000 - 800,000; Full time

Job summary

Gramener in Hyderabad is recruiting a Marketing Analyst to support marketing and growth teams with market intelligence insights and data-driven operational support for campaigns and go-to-market initiatives.

Responsibilities include analyzing customer data, producing intelligence reports, and supporting ABM through segmentation and profiling, while tracking market trends and competitive dynamics.

Qualifications

• Marketing degree preferred.
• Strong analytical and problem-solving skills.
• Proficiency in Excel/Google Sheets; dashboards experience with Power BI or Looker.
• Ability to convert data into clear insights and presentations.

Responsibilities

• Analyze customer data, engagement patterns, and campaign performance to generate actionable insights.
• Create customer intelligence reports covering behavior, needs, pain points, and buying signals.
• Support account-based marketing through customer segmentation and profiling.
• Research industries, competitors, and market trends to produce periodic market intelligence reports.
• Track industry developments, competitor positioning, pricing, and GTM strategies.
• Identify whitespace opportunities and emerging demand signals.

Education

Marketing degree

Tools

Excel/Google Sheets

Power BI

Looker

Job description

The Marketing Analyst will support marketing and growth teams by building market intelligenceinsights, and providing data-driven operational support to campaigns and go-to-market initiatives.

Key Responsibilities

• Analyze customer data, engagement patterns, and campaign performance to generateactionable insights.
• Create customer intelligence reports covering behavior, needs, pain points, and buyingsignals.
• Support account-based marketing through customer segmentation and profiling.
• Research industries, competitors, and market trends to produce periodic market intelligencereports.
• Track industry developments, competitor positioning, pricing, and GTM strategies.
• Identify whitespace opportunities and emerging demand signals.

Marketing Analyst

Work Location: Hyderabad

Role Overview

The Marketing Analyst will support marketing and growth teams by building market intelligenceinsights, and providing data-driven operational support to campaigns and go-to-market initiatives.

Key Responsibilities

Customer Intelligence

• Analyze customer data, engagement patterns, and campaign performance to generateactionable insights.
• Create customer intelligence reports covering behavior, needs, pain points, and buyingsignals.
• Support account-based marketing through customer segmentation and profiling.

Market Intelligence

• Research industries, competitors, and market trends to produce periodic market intelligencereports.
• Track industry developments, competitor positioning, pricing, and GTM strategies.
• Identify whitespace opportunities and emerging demand signals.

Required Skills & Experience

• Understanding of basics analytics offerings, marketing degree preferred, business analysis,or market research.
• Strong analytical and problem-solving skills.
• Proficiency in Excel/Google Sheets; experience with dashboards (Power BI, Lookerpreferred).
• Strong research and synthesis skills (industry reports, press releases, market data).
• Ability to convert data into clear insights and presentations.

About us

We help consult and deliver solutions to organizations where data is at the core of decision making. We undertake strategic data consulting for organizations in laying out the roadmap for data driven decision making, in order to equip organizations to convert data into a strategic differentiator. Through a host of our product and service offerings we analyse and visualize large amounts of data.

To know more about us visit Gramener Website and Gramener Blog.