Solution Intelligence Specialist (Marketing Analytics)

Essex Lake Group; Gurugram District; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Essex Lake Group in Gurgaon, India seeks a Solution Intelligence Specialist (Marketing Analytics) to combine marketing domain expertise with data-driven problem solving and client-facing consulting. The role supports clients in improving acquisition, engagement, retention, and marketing effectiveness through advanced analytics and insights.

You will analyze customer behavior, campaign performance, and ROI; develop segmentation, targeting, and attribution models; translate analytics into

Qualifications

• Bachelor's or master's degree in Marketing, Business, Economics, Statistics, Analytics or related.
• 4-6 years of experience in marketing analytics and customer analytics.
• Strong understanding of marketing strategy, campaigns and measurement.
• Ability to translate business problems into structured analytical work.
• Excellent communication and cross-functional collaboration.

Responsibilities

• Partner with clients to identify marketing and growth problems and structure analyses.
• Analyze customer behavior, campaign performance, product adoption, channel effectiveness, and ROI.
• Develop solutions across segmentation, targeting, acquisition, engagement, and retention.
• Design campaign measurement frameworks including attribution, lift, and ROI.
• Evaluate customer journeys and funnels to identify leakage and opportunities.
• Translate findings into actionable recommendations for leadership.
• Lead or support client workstreams with stakeholders and delivery planning.
• Stay current on digital marketing, personalization, experimentation, and measurement.

Skills

Marketing analytics

Customer analytics

Client-facing consulting

Executive communication

Storytelling

Education

Bachelor's or Master's in Marketing/Analytics/Business

Tools

SQL

Python

SAS

Job description

Role & responsibilities

Position: Solution Intelligence Specialist (Marketing Analytics)

Location: Gurgaon, India

Work Mode: Work from Office (Monday- Friday)

Time: 2:00 PM 11:00 PM IST

Role Overview

We are seeking a marketing analytics professional who combines strong marketing domain knowledge with data-driven problem-solving and client-facing consulting skills. The role will support clients in improving customer acquisition, engagement, retention, cross-sell, and marketing effectiveness through advanced analytics and actionable business insights.

Key Responsibilities

• Partner with clients to identify and structure marketing, customer, and growth-related business problems
• Analyze customer behavior, campaign performance, product adoption, channel effectiveness, and marketing ROI
• Develop solutions across customer segmentation, targeting, acquisition, engagement, cross-sell, retention, and customer lifetime value
• Design campaign measurement frameworks, including test-and-control analysis, attribution, incremental lift, conversion, and ROI
• Evaluate customer journeys and marketing funnels to identify leakage points and growth opportunities
• Translate analytical findings into clear recommendations and actions for marketing and business leadership
• Undertake implementation of attribution frameworks and tracking channel performance
• Develop executive presentations and decision-support for client stakeholders
• Work with a multi-shored client and internal teams to define data requirements, business rules, KPIs, and analytical methodologies
• Lead or support client workstreams, including stakeholder discussions, delivery planning and executive presentations
• Stay current on developments in digital marketing, personalization, experimentation, and marketing measurement

Required Qualifications

• Bachelors or masters degree in Marketing, Business, Economics, Statistics, Analytics or a related discipline
• 4-6 years of experience in marketing analytics and customer analytics
• Strong understanding of marketing strategy, campaign execution, customer behavior and performance measurement
• Experience translating business problems into structured analytical work efforts
• Strong ownership mindset and bias for action
• Proficiency in analytical tools (SQL, Python, SAS etc.) and Excel, visualization tools is a plus
• Strong problem-solving, storytelling, and executive communication skills
• Ability to manage multiple priorities and work effectively with cross-functional internal and client teams