Marketing Analyst

Arting Digital; Dadri; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Arting Digital is seeking a Marketing Analyst in Noida to analyze marketing performance across SEO, SEM, paid, email, social, and events. You will track ROI, CAC, conversions, and other KPIs while building dashboards and reports for leadership.

The role requires SaaS/B2B experience, proficiency with Google Analytics and CRM platforms, and collaboration with marketing teams to optimize campaigns and budgets.

Qualifications

• Must have experience in marketing analytics for SaaS/B2B environments.
• Proficient in Google Analytics and CRM platforms used for marketing.
• Able to build dashboards and measure campaign performance.

Responsibilities

• Analyse marketing performance across SEO, SEM, paid, email, social, and events.
• Track campaign ROI, CAC, conversions and other KPIs.
• Build and maintain marketing dashboards and performance reports.
• Analyse the MQL/SQL funnel and identify improvement areas.
• Conduct market, competitor, and customer research.
• Measure campaign and launch performance with marketing teams.
• Analyse customer data for B2B SaaS segmentation and targeting.
• Prepare reports and presentations for marketing and leadership.
• Maintain data across CRM, marketing and analytics platforms.
• Support marketing budget tracking and forecasting.

Skills

Marketing Analytics

Marketing Operations

SaaS/B2B experience

Google Analytics

HubSpot/CRM platforms

Tools

Google Analytics

HubSpot or similar CRM

Job description

Position - Marketing Analyst

Location: Noida

Experience: 24 Years

Work Mode: Hybrid

Employment Type: Full-time

Responsibilities

• Analyse marketing performance across SEO, SEM, paid, email, social, and events.
• Track campaign ROI, CAC, conversions, and other marketing KPIs.
• Build and maintain marketing dashboards and performance reports.
• Analyse the MQL SQL Closed-Won funnel and identify improvement areas.
• Conduct market, competitor, and customer research.
• Work with marketing teams to measure campaign and launch performance.
• Analyse customer and account data for B2B SaaS segmentation and targeting.
• Prepare reports and presentations for marketing and leadership teams.
• Maintain accurate data across CRM, marketing, and analytics platforms.
• Support marketing budget tracking and forecasting.

Required Skills

• Marketing Analytics
• Marketing Operations
• Experience in a SaaS and/or B2B environment
• Google Analytics
• HubSpot or similar Marketing/CRM platforms