Marketing Analytics Lead- Hyd- Immediate

Cloudxtreme; Hyderabad; On-site; INR 1,800,000 - 3,000,000; Full time

Job summary

Cloudxtreme is seeking an experienced Data Insights Specialist to support analytics across brands, campaigns and accounts. You will analyze data, identify patterns, and translate findings into actionable recommendations for senior stakeholders.

You will develop reports and dashboards using MS Excel and Tableau, informing marketing strategy and ROI analyses, while collaborating with cross-functional teams both in-person and remotely.

Qualifications

• Ability to analyze data to generate actionable insights and present them clearly.
• Strong business communication skills, both written and spoken.
• Proficiency with MS Excel and basic data visualization tools (Tableau).
• Understanding of marketing activities, campaigns, digital marketing, SEO, and lead generation.

Responsibilities

• Provide analytical and reporting support for company businesses, campaigns, and accounts.
• Identify patterns in data and translate them into meaningful business insights.
• Develop reports to meet insights needs of brand and marketing professionals.
• Present analytics findings to senior-level stakeholders with clear storytelling.
• Collaborate with data owners to deliver insights and drive ROI for marketing programs.

Job description

Role & responsibilities

Key Job Responsibilities:

• Provide analytical and reporting support for company businesses, industries, and accounts, marketing campaigns, test and measurement design, and post-campaign analysis.
• Identify patterns in data, interpret trends, and translate them into meaningful business insights.
• Use data analysis skills to present complex information clearly, discern business meaning, and recommend evidence-backed actions to stakeholders.
• Develop reports to meet the insights/analytics needs of brand and marketing professionals.
• Provide actionable recommendations using analytical techniques to drive ROI for marketing programs.
• Contribute to project scoping and defining business questions in complex projects.
• Deliver effective presentations and storyboarding, with exposure to senior-level stakeholders.
• Support collaborative projects, working with other data owners to deliver insights.
• Identify the best means to visually depict data analytics results to achieve project goals and meet deadlines.
• Builds consensus and considers stakeholders perspective while forging and maintaining relationships
• Demonstrates the ability to work through ambiguity with appropriate guidance
• Contributes toward project scoping and defining business questions in complex projects

Skillsets required:

• Ability to analyze data to generate actionable insights and present them in a compelling narrative that drives business decisions.
• Strong business written and oral communication skills, with the ability to convey complex data insights clearly and effectively.
• High proficiency in Microsoft Office suite (MS Excel) and intermediate skills in data visualization tools (e.g. Tableau)
• Strong understanding of marketing activities, campaigns, marketing funnel, lead generation, events, digital marketing, SEO, social media, and email marketing.
• Proven Client management and relationship-building abilities. Ability to effectively drive discussions and navigate difficult conversations.
• Self-starter with an ability to learn new technologies and adapt to market demands.
• Ability to work effectively in both in-person and remote team environments.
• Self-motivated and strong team player. Highly developed personal and professional ethics
• Strong client management and relationship-building abilities.
• Strong personal and professional ethics, with a commitment to integrity.

Educational / work experience:

• At least 7-10 years of experience in data insight generation and data intelligence, with a focus on presenting analytical findings in the marketing domain.
• Bachelor’s degree in data science, statistics, computer science, information technology, computer engineering, or a related field
• Advanced degrees (Master’s or MBA) in relevant fields will be considered a plus.

Work Location: Hyderabad

Work Timings: 2 pm to 11 pm

Preferred candidate profile