Marketer

Career Launcher; Gaya; On-site; INR 350,000 - 550,000; Full time

Job summary

Career Launcher is seeking a full-time on-site Marketer in Gaya to plan and execute local marketing campaigns that promote test-prep and training programs. You will conduct market research, manage events, and coordinate with schools and colleges to drive enrollments.

Collaboration with sales and academic teams is essential for consistent messaging. Ideal candidates will have marketing planning and campaign execution skills, plus the ability to analyze data and report insights to management.

Qualifications

• Marketing planning, campaign execution and basic digital promotion.
• Local market research and data analysis to identify opportunities.
• Strong communication, presentation and interpersonal skills for engaging students, parents and partners.
• Organizational skills for managing events in and around Gaya.
• Comfort with office productivity tools and social media outreach.
• Bachelor's degree in Marketing, Business, or related field preferred.
• Prior experience in education/test-prep marketing is an advantage.
• Ability to work independently, meet targets and collaborate with cross-functional teams on-site.

Responsibilities

• Plan and execute local marketing campaigns to promote CL's programs.
• Conduct market research and monitor campaign performance.
• Promote the brand through online and offline channels.
• Coordinate events and seminars in the Gaya area.
• Manage relationships with schools and colleges to drive enrollment.
• Support lead generation and enrollment activities.
• Create and adapt marketing collaterals for campaigns.
• Provide regular reports and insights to management.

Skills

Marketing planning

Campaign execution

Digital promotion

Market research

Data analysis

Communication

Event management

Social media

MS Office

Team collaboration

Education

Bachelor's degree in Marketing or related field

Tools

Spreadsheets

Presentation software

Social media platforms

Job description

Company Description

Career Launcher (CL) is Asia's leading education services provider, driven by a team of IIT-IIM alumni with a strong commitment to learning and career development. The organization is widely recognized for its test-prep programs for a broad range of competitive exams including management, law, banking, engineering, and medical entrance tests. Over the past 22 years, CL has expanded to more than 200 test-prep centers across 100 cities in India, offering higher education and vocational training solutions. As part of its international growth, CL also operates test-prep centers in the UAE, providing opportunities to work with a diverse learner base and dynamic education ecosystem.

Role Description

The Marketer role at Career Launcher is a full-time, on-site position based in Gaya. The individual in this role is responsible for planning and executing local marketing campaigns to promote CL's test-prep and training programs, including online and offline initiatives. Day-to-day tasks include market research, brand promotion, coordinating events and seminars, managing relationships with schools and colleges, and supporting lead generation and enrollment activities. The role involves creating and adapting marketing collaterals, monitoring campaign performance, and providing regular reports and insights to the management team. Collaboration with sales and academic teams is essential to ensure integrated outreach and consistent messaging across channels.

Qualifications

• Demonstrated skills in marketing planning, campaign execution, and basic digital promotion.
• Ability to conduct local market research and analyze data to identify growth opportunities.
• Strong communication, presentation, and interpersonal skills for engaging students, parents, and institutional partners.
• Organizational skills for managing events, seminars, and promotional activities in and around Gaya.
• Comfort with using office productivity tools (e.g., spreadsheets, presentation software) and social media platforms for outreach.
• Bachelor's degree in Marketing, Business, Communication, or a related field is preferred.
• Prior experience in education, training, or test-prep marketing is an advantage.
• Ability to work independently, meet targets, and collaborate with cross-functional teams on-site.