Marketing Executive

PRATHAM Test Prep; Sangrur; On-site; INR 300,000 - 500,000; Full time

Job summary

PRATHAM Test Prep in Sangrur is seeking a Marketing Executive to plan and execute local campaigns for UG entrance preparation programs.

You will conduct market research, identify target segments, and coordinate outreach with schools, colleges, and communities to boost inquiries and conversions.

Qualifications

• Plan and execute local marketing strategies for Sangrur campaigns.
• Analyze local education trends to identify growth opportunities.
• Engage with students, parents and partners to communicate program value.

Responsibilities

• Plan and execute local marketing campaigns to promote PRATHAM Test Prep’s programs in Sangrur.
• Coordinate outreach with schools and colleges and manage promotional events.
• Support lead generation and conversion efforts through digital and offline channels.
• Assist with marketing collateral, both digital and print, for local campaigns.
• Collaborate with academic and counseling teams to communicate program value effectively.

Skills

Market Planning

Market Research

Communication skills

Sales & Marketing

Education

Bachelor's degree in Marketing/Business/Communications or related field

Tools

MS Office

Social media platforms

Job description

Company Description

PRATHAM Test Prep is a leading coaching institute focused on undergraduate entrance examinations, built on expert faculty, data-driven analysis, and a results-oriented approach. The organization offers meticulously designed programs that combine updated study material, extensive mock tests, and personalized mentorship to strengthen concepts and exam readiness. PRATHAM has a strong track record of top ranks and high selection rates across major UG entrance exams. Its core offerings include preparation for law entrances like CLAT and AILET, management entrances such as IPMAT, NPAT, SET, and CUET (BMS/BFIA), as well as CUET-based admissions for central universities and leading liberal arts institutions.

Role Description

This is a full-time, on-site Marketing Executive role based in Sangrur. The Marketing Executive will plan and execute local marketing campaigns to promote PRATHAM Test Prep’s programs, including law, management, and CUET-focused courses. Daily responsibilities include conducting market research, identifying target segments, coordinating outreach activities with schools and colleges, and supporting lead generation and conversion efforts. The role involves managing promotional events, assisting with digital and offline marketing collateral, maintaining relationships with prospective students and parents, and collaborating with academic and counseling teams to communicate program value effectively.

Qualifications

• Candidates should possess skills in Market Planning and Marketing to design and implement effective promotional strategies.
• Candidates should possess skills in Market Research to analyze local education trends and identify growth opportunities.
• Candidates should possess strong Communication skills to engage with students, parents, and institutional partners.
• Candidates should possess Sales and Marketing skills to drive inquiries, conversions, and brand visibility.
• Relevant experience in education or test prep marketing is an advantage.
• Ability to work on-site in Sangrur, travel locally for events, and collaborate with cross-functional teams.
• Bachelor’s degree in Marketing, Business, Communications, or a related field preferred.
• Comfort with basic digital tools (MS Office, social media platforms) and data-driven reporting would be beneficial.