Influencer Marketing Manager

Mirchi; Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Mirchi in Mumbai is seeking an experienced Influencer Marketing Manager to own end-to-end influencer and client account management. You will design campaigns, identify and negotiate with influencers, align timelines with production and brand teams, and ensure delivery of assets and feedback incorporation.

You will manage budgets, track payments, generate campaign reports, and build strong relationships with influencers, agencies, and internal stakeholders.

Qualifications

• 3 years+ experience in influencer marketing or related field.
• Proven ability to manage influencer campaigns end-to-end.
• Strong negotiation and relationship-building skills.

Responsibilities

• End-to-end influencer and client account management.
• Recommend influencers, negotiate, align timelines with production and brand teams.
• Create campaign reports and manage influencer payments and due dates.

Skills

Influencer marketing

Negotiation

Campaign management

Budgeting

Job description

• This role will be responsible for end-to-end influencer and client account management.

• The key responsibilities will be to recommend the right set of influencers, negotiations, timeline alignment, and coordination with the production team, brand, sales, and creative team to ensure alignment with campaign goals.

• To create campaign reports, manage influencer payments/due dates, ensuring delivery of assets, incorporation of feedback, problem solving and relationship management.

Experience: 3 years +

1. Strategy Development & Campaign Execution - Design and implement influencer marketing strategies tailored to brand objectives and target audiences.

2. Influencer Identification & Negotiations - Source and establish relationships with key influencers, Key Opinion Leaders (KOLs), and relevant personalities to leverage their reach and impact.

- Maintain strong relationships with partner agencies, brands, talent management agencies and obtain the best possible costs that are largely better than our competitors.

3. Content Ideation & Curation - Collaborate with the creative team to help them with influencers to brainstorm content ideas that are engaging, on-brand, and optimized for various platforms.

- Curate a list of influencers that aligns with the brand and influencer’s style while meeting the brand’s messaging and aesthetic guidelines.

4. Campaign and Account Management (Vital for the role) - Oversee end-to-end influencer marketing campaigns, managing all stages from planning and activation to execution and reporting.

Coordinate with the in-house production team, brand, sales, and creative team to ensure alignment with campaign goals.

5. Budget Management - Plan and monitor campaign budgets, optimizing costs and ensuring campaigns remain profitable.

- Track expenses and revenue to maintain budget integrity and meet financial objectives.

6. Finance & Billing - Work closely and deal with finance and billing processes, ensuring that influencer invoicing is accurate and talent payments are executed within due time.

- Manage payment schedules, reconciling budgets, and keeping detailed records of financial transactions.

7. Industry & Trend Analysis - Conduct research on industry experts, competitors, and target audiences to stay informed and adapt strategies to market trends.

- Stay updated on emerging technologies, trends, and the influencer landscape to proactively adjust campaigns.

8. Relationship Building with Stakeholders - Build and nurture strong relationships with influencers, talent agencies, and internal teams across departments.

- Ensure all parties involved are aligned and satisfied, from talent to clients and internal collaborators.

9. Campaign Performance & Optimization - Track and analyse key performance metrics to evaluate the success of campaigns, providing data driven insights for improvement. Create a detailed report and send to the client once the campaign is complete.

- Use analytics to refine strategies and enhance influencer partnerships, ensuring future campaign success.

This role requires a creative and analytical mind-set, a strong understanding of social media platforms, and a proactive approach to building and managing relationships with influencers. The candidate should possess excellent organizational and negotiation skills, attention to detail, and the ability to work within budget and time constraints while maximizing campaign impact.