Market Development Specialist

DeHaat; Ahmednagar; On-site; INR 350,000 - 700,000; Full time

Job summary

DeHaat is seeking energetic Market Development Specialists to drive adoption of our agri-input solutions across assigned territories in India. You will engage farmers, retailers, and lead farmers, organize demos and field days, and promote DeHaat’s digital solutions while building lasting relationships.

The role requires strong communication in Hindi and English, willingness to learn new technology, and the ability to coordinate events and reporting to ensure targets are met.

Qualifications

• Strong interpersonal and relationship-building abilities.
• Excellent verbal communication in Hindi and English; regional language skills are a plus.
• Willingness to learn and implement technology solutions in the field.

Responsibilities

• Meet farmers regularly to understand needs and promote DeHaat's input products.
• Build and maintain relationships with retailers, dealers, and lead farmers.
• Organize promotional events, farmer meets, and product demonstrations.
• Demonstrate technology benefits and encourage adoption on the field.
• Maintain daily activity reports and coordinate inventory and orders.

Skills

Interpersonal skills

Communication (Hindi & English)

Technology aptitude

Organizational skills

Education

Bachelor's / Master's degree in Agriculture / MBA in Agribusiness Management

Job description

About DeHaat

DeHaat, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 32+ crops in regional languages. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 14-year journey reflects impactful innovation in the agricultural sector.

DeHaat Website: DeHaat, From Seeds to Market | Online marketplace for farmers

Role Overview:

DeHaat is seeking energetic and purpose-driven Market Development Specialists. In this role, you will have exposure in the agri-input value chain, building relationships with stakeholders, organizing demonstration events, and driving adoption of DeHaat’s products and digital solutions across your assigned territory.

Key Responsibilities:

Farmer & Stakeholder Engagement

• Meet with farmers regularly to understand their needs and promote DeHaat's input products.
• Build and maintain relationships with retailers, dealers, and lead farmers in the assigned territory
• Coordinate regularly between farmers and the DeHaat Centres for seamless service delivery

Sales & Business Development

• Promote and drive sales of agricultural inputs through direct farmer engagement
• Identify new market opportunities and expand DeHaat's reach in underserved areas
• Achieve monthly liquidation targets for input products at the farmer's level

Event Organization & Promotion

• Organize and execute promotional events, farmer meets, product demonstrations, and field days
• Conduct awareness campaigns on modern farming practices and DeHaat's technology solutions

Technology Implementation

• Learn and adapt to technology solutions
• Demonstrate technology benefits to farmers and encourage adoption
• Collect field data and provide feedback to improve technology solutions

Reporting & Coordination

• Maintain daily activity reports on farmer meetings, sales, and market insights
• Coordinate on inventory and orders
• Attend regular team meetings and training sessions

Required Qualifications & Skills:

Education

• Currently pursuing or completed: Bachelor's / Master's degree in Agriculture / MBA in Agribusiness Management

Essential Skills

• Strong interpersonal skills: Ability to handle retailers, dealers, and lead farmers effectively
• Communication: Excellent verbal communication in Hindi and English; regional language proficiency is a plus
• Technology aptitude: Willingness to learn and implement technology solutions on the field
• Organizational skills: Ability to plan and execute promotional events independently