Sales Officer

DeHaat; Delhi; On-site; INR 400,000 - 700,000; Full time

Job summary

DeHaat Consumer Products Pvt. Ltd. is seeking a Sales Officer to achieve annual primary and secondary sales targets, onboard distributors, and manage stockist inventory.

You will drive promoter performance, expand outlet coverage, and handle distributor payments and NOCs to ensure market reach and service quality. The ideal candidate has a Bachelor's in Business Admin/Marketing, 3–6 years in FMCG GT operations, strong negotiation and relationship-building skills, and proficiency in MS Office and

Qualifications

• Bachelor’s degree in Business Administration, Marketing, or a related field.
• 3-6 years of experience as a Sales Officer in the FMCG industry.
• Proven experience in managing General Trade (GT) operations.
• Demonstrated track record of achieving and exceeding sales targets.
• Strong distributor management and relationship-building skills.
• Good distributor network and strong understanding of FMCG industry dynamics and market trends.
• Strong knowledge of sales forecasting and data interpretation.
• Proficiency in MS Office and relevant sales applications/tools.
• Strong negotiation and relationship-management abilities.
• Excellent communication and interpersonal skills.
• Growth mindset with a proactive, self-motivated, and result-oriented approach.
• Ability to work effectively as a team player.

Responsibilities

• Achieve annual primary (company to stockist) and secondary (stockist to retailer) sales targets.
• Identify and onboard new distributors to expand market reach and improve service.
• Ensure timely and accurate processing of distributor claims and NOCs quarterly.
• Adhere to systems and policies by submitting SFA reports on time.
• Manage stockist inventory effectively.
• Drive promoter performance and manage attrition rates.
• Expand outlet coverage, implement consumer engagement activities, and manage distributor overdue payments and market outstandings.

Skills

Distributor management

Relationship building

Negotiation

Communication skills

Data interpretation

Sales forecasting

Team player

Education

Bachelor's degree in Business Administration/Marketing

Tools

MS Office

Sales applications/tools

Job description

About DeHaat Consumer Products Pvt. Ltd.

Honest Farms by DeHaat Consumer Products Pvt. Ltd. is focused on delivering traceable, responsibly grown produce to modern consumers—connecting urban demand with rural supply in a fair, transparent, and sustainable way. We believe in being honest—with our farmers, our customers, and ourselves. We're building a food system that’s good for people, good for farmers, and good for the planet.

At DeHaat Consumer Products Pvt. Ltd., we’re building DeHaat Honest Farms as a modern FMCG brand focused on delivering high-quality, pesticide-free food to everyday homes.

What sets us apart is how strongly the foundation is built Backed by one of India’s deepest agri ecosystems, we work closely with farmers across regions, ensuring direct sourcing, transparency, and consistency at scale. Every product goes through strict pesticide checks before it reaches the consumer.

Amazon store : Amazon Store

DeHaat, a leading Agri-Tech startup, offers end-to-end solutions to India's farmers using AI technologies. With a presence in 12 states, 18,000+ DeHaat Centers, and 500+ FPOs, we impact 13 million+ farmers. Our AI crop advisory covers 30+ crops in regional languages & we export to 30+ countries. Founded by top institute alumni, DeHaat is fully funded, achieving consecutive Great Place to Work certifications. Recognized by NASSCOM, Forbes, ET, Niti Aayog, and Bill Gates Foundation, our 14-year journey reflects impactful innovation in the agricultural sector.

DeHaat Website Link: DeHaat, From Seeds to Market | Online marketplace for farmers

Job Description:

• Achieve annual primary (company to stockist) and secondary (stockist to retailer) sales targets.


• Identify and onboard new distributors to expand market reach and improve service.


• Ensure timely and accurate processing of distributor claims and NOCs quarterly.


• Adhere to systems and policies by submitting SFA reports on time.


• Manage stockist inventory effectively.


• Drive promoter performance and manage attrition rates.


• Expand outlet coverage, implement consumer engagement activities, and manage distributor overdue payments and market outstandings.

Key Requirements:

• Bachelor’s degree in Business Administration, Marketing, or a related field.


• 3-6 years of experience as a Sales Officer in the FMCG industry.


• Proven experience in managing General Trade (GT) operations.


• Demonstrated track record of achieving and exceeding sales targets.


• Strong distributor management and relationship-building skills.


• Good distributor network and strong understanding of FMCG industry dynamics and market trends.


• Strong knowledge of sales forecasting and data interpretation.


• Proficiency in MS Office and relevant sales applications/tools.


• Strong negotiation and relationship-management abilities.


• Excellent communication and interpersonal skills.


• Growth mindset with a proactive, self-motivated, and result-oriented approach.


• Ability to work effectively as a team player.