Market Development Lead - Zonal (South)

Tractors and Farm Equipment (TAFE); Hyderabad; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Tractors and Farm Equipment (TAFE) invites applications for a Market Development leadership role to drive zonal MD planning, governance and execution. You will coordinate with regional MD Managers to ensure SOP-aligned planning, productivity and high-quality field activations.

You will track outcomes across enquiries, demos and leads and collaborate with sales teams and dealers to align MD activities with business priorities.

Responsibilities

• Drive zonal MD plans in line with priorities on focus segment, products and applications
• Guide and review Regional MD Managers on planning, execution as per SOP and productivity
• Ensure quality and consistency in field activations across the zone
• Track outcomes from activities: enquiries, demos, leads, conversions and market impact
• Strengthen governance on MD budgets, processes, CRM usage and reporting
• Work closely with Zonal/Regional Sales teams and dealers to ensure MD activities support business priorities

Job description

Job summary

To drive focus, governance and execution effectiveness of Market Development activities across the zone, ensuring that activations are well planned, well executed and deliver requisite business output.

Role & responsibilities

• Drive zonal MD plans in line with priorities on focus segment, products and applications
• Guide and review Regional MD Managers on planning, execution as per SOP and productivity.
• Ensure quality and consistency in field activations across the zone.
• Track outcomes from activities enquiries, demos, leads, conversions and market impact.
• Strengthen governance on MD budgets, processes, CRM usage and reporting.
• Work closely with Zonal/Regional Sales teams and dealers to ensure MD activities support business priorities.