Market Development Lead - Zonal (North)

Tractors and Farm Equipment (TAFE); Dadri; On-site; INR 900,000 - 1,500,000; Full time

Job summary

TAFE in India is seeking a Market Development leader to drive focus, governance and execution across the zonal MD program. You will ensure activations are well planned, executed and deliver the required business outputs, coordinating with regional teams and dealers.

The role requires steering zonal MD plans, reviewing regional MD managers against SOPs, maintaining quality and consistency of field activations, and tracking outcomes from enquiries, demos, leads and market impact.

Responsibilities

• Drive zonal MD plans in line with priorities on focus segment, products and applications
• Guide and review Regional MD Managers on planning, execution as per SOP and productivity
• Ensure quality and consistency in field activations across the zone
• Track outcomes from activities enquiries, demos, leads, conversions and market impact
• Strengthen governance on MD budgets, processes, CRM usage and reporting
• Work closely with Zonal/Regional Sales teams and dealers to ensure MD activities support business priorities

Job description

Job summary

To drive focus, governance and execution effectiveness of Market Development activities across the zone, ensuring that activations are well planned, well executed and deliver requisite business output.

Role & responsibilities

• Drive zonal MD plans in line with priorities on focus segment, products and applications
• Guide and review Regional MD Managers on planning, execution as per SOP and productivity.
• Ensure quality and consistency in field activations across the zone.
• Track outcomes from activities enquiries, demos, leads, conversions and market impact.
• Strengthen governance on MD budgets, processes, CRM usage and reporting.
• Work closely with Zonal/Regional Sales teams and dealers to ensure MD activities support business priorities.