Market Development Lead - Zonal (East)

Tractors and Farm Equipment (TAFE); Patna; On-site; INR 600,000 - 900,000; Full time

Job summary

Tractors and Farm Equipment (TAFE) in India seeks a Market Development leader to drive focus, governance and execution of MD activities across the zone, ensuring activations are well planned, well executed and deliver requisite business output.

You will drive zonal MD plans aligned with priorities on focus segment, products and applications; guide Regional MD Managers on planning, SOP and productivity; ensure quality and consistency in field activations; track outcomes such as enquiries, demos,

Responsibilities

• Drive zonal MD plans in line with priorities on focus segment, products and applications.
• Guide and review Regional MD Managers on planning, execution as per SOP and productivity.
• Ensure quality and consistency in field activations across the zone.
• Track outcomes from activities: enquiries, demos, leads, conversions and market impact.
• Strengthen governance on MD budgets, processes, CRM usage and reporting.
• Work closely with Zonal/Regional Sales teams and dealers to ensure MD activities support business priorities.

Job description

Job summary

To drive focus, governance and execution effectiveness of Market Development activities across the zone, ensuring that activations are well planned, well executed and deliver requisite business output.

Role & responsibilities

• Drive zonal MD plans in line with priorities on focus segment, products and applications
• Guide and review Regional MD Managers on planning, execution as per SOP and productivity.
• Ensure quality and consistency in field activations across the zone.
• Track outcomes from activities enquiries, demos, leads, conversions and market impact.
• Strengthen governance on MD budgets, processes, CRM usage and reporting.
• Work closely with Zonal/Regional Sales teams and dealers to ensure MD activities support business priorities.