Market Development Lead - Zonal (East)

Eicher Tractors; Patna; On-site; INR 900,000 - 1,300,000; Full time

Job summary

Eicher Tractors is seeking a Market Development lead for the Patna zone to drive governance and execution of market development activities. You will ensure activations are well planned and deliver required business outputs across the zone.

Responsibilities include guiding regional MD managers, maintaining quality activations, tracking outcomes and strengthening governance on budgets and CRM usage while collaborating with sales teams and dealers to align with business priorities.

Responsibilities

• Drive zonal MD plans in line with priorities on focus segment, products and applications
• Guide and review Regional MD Managers on planning, execution as per SOP and productivity
• Ensure quality and consistency in field activations across the zone
• Track outcomes from activitiesenquiries, demos, leads, conversions and market impact
• Strengthen governance on MD budgets, processes, CRM usage and reporting
• Work closely with Zonal/Regional Sales teams and dealers to ensure MD activities support business priorities

Job description

Job summary

To drive focus, governance and execution effectiveness of Market Development activities across the zone, ensuring that activations are well planned, well executed and deliver requisite business output.

Role & responsibilities

• Drive zonal MD plans in line with priorities on focus segment, products and applications
• Guide and review Regional MD Managers on planning, execution as per SOP and productivity.
• Ensure quality and consistency in field activations across the zone.
• Track outcomes from activities enquiries, demos, leads, conversions and market impact.
• Strengthen governance on MD budgets, processes, CRM usage and reporting.
• Work closely with Zonal/Regional Sales teams and dealers to ensure MD activities support business priorities.