Market Development Champion (Lucknow)

Eicher Tractors; Lucknow; On-site; INR 350,000 - 700,000; Full time

Job summary

Eicher Tractors invites a field sales professional to drive market growth and premium tractor sales through field activities across districts in Lucknow region. You will ensure CRM compliance, optimize resources and manage budgets with zero audit deviations.

The role focuses on planning MD activities, improving enquiry generation, HP promotions, and efficient use of demo tractors. You will coordinate training, monitor budget adherence and ensure timely claims and reports.

Qualifications

• Experience in field sales or distribution in agricultural equipment.
• Familiarity with CRM systems and field reporting.
• Ability to manage budgets and controlling expenses.

Responsibilities

• Plan and execute MD activities: track planned activities, villages covered, farmer reach.
• Assess effectiveness and quality of activities: enquiries per activity, HPs generated, hp conversion.

Skills

Field sales

CRM reporting

Budget management

Product promotion

Job description

Job summary

Drive market growth and premium tractor sales through field activities. Ensure CRM compliance, optimize resources, and manage budgets with zero audit deviations

Role & responsibilities

• Plan and Execute MD activities: % planned activities completed, villages covered, farmer reach
• Effectiveness and Quality of Activities: Enquiries generated per activity, HPs generated, hp conversion from activities
• CRM Adoption: 100% activity reporting, enquiry creation, HP updates within timeline
• Promote Higher HP Sales: Share of 46-50 HP/PRIMA enquiries and hp contribution
• Resource Management: Demo tractor utilization, PO/Demonstrator productivity, training completion
• Budget & Claims Management: Timely claim submission, adherence to BTL budget, zero audit observations